3 Golden Rules for Building Social Capital

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Social capital refers to a person’s access to resources and know-how through social ties on social networks. Weak ties (i.e. a casual acquaintance or friend of a friend) – not necessarily our friends – can be our greatest source of ideas and information.

This post discusses three obstacles to building social capital effectively. It also provides three rules for mastering these challenges intelligently, and finally, gives two practical tips for improving your social capital ROI (return on investment).

Article source: 3 golden rules for building social capital
First, we have to figure out what we want, to ensure we achieve our social networking objective(s) while building social capital.
In The Forms of Capital (1986), sociologist Pierre Bourdieu identifies three types of capital:

a) economic,
b) cultural, and/or
c) social.
He defines social capital as, “the aggregate of the actual or potential resources which are linked to possession of a durable network of more or less institutionalized relationships of mutual acquaintance and recognition.”

In short, social capital is about the value of social networks, so the goodwill others feel toward us is a great resource.

More specifically, social capital gained through work, professional groups and associations, as well as social networks makes information, influence, and solidarity available to the individual.

Networks change depending on someone’s interests and career path, meaning our weak ties, and therefore social capital, evolve and change accordingly.

Improve your social capital and subscribe to our blog posts, you’ll be glad you did!
1. Weak ties are the cornerstone of social capital
Image - weak ties and strong ties - building social capital.Actors who have more ties to other actors may be in an advantageous position, and those that many others maintain ties with display high out-degree…...

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