Admn

In: Business and Management

Submitted By anxx
Words 1525
Pages 7
Executive Summary Unicord, a Thailand-based, seafood-related conglomerate, which purchased the American subsidiary Bumble Bee in order to gain better access to the American and global market has recently encountered significant difficulties not only in terms of growth and expansion but also sales and profits. Main alternatives involve maintaining the status quo, divesting of the Bumble Bee operations or changing the approach of the organization. It is recommended that the company should pursue the third option. That is, it should decentralize decision-making, which would allow for Bumble Bee to be a more self-sufficient operation; it should not make use of purse-seine fishing techniques, which capture not only tuna but also dolphins; and it should market itself as a premiere, ecologically-friendly brand. This would cost the company more, however, it would also position Unicord in the market as an environmentally-conscious, efficient organization, which can and should increase profitability Problem Statement The main problem is that Unicord’s subsidiary Bumble Bee, and the company as a whole, is in significant difficulty concerning loss of sales as well as debt. This, of course, is rooted in a number of related problems, such as the political, environmental, technological, social/cultural and economic problems that the company faces. For example, in terms of Bumble Bee, the company must deal with the issue of Unicord as a foreign investor, which raises a number of concerns. Also, Unicord must deal with the political issues that have evolved regarding the harvesting of tuna and the subsequent killing of dolphins as a result of the technology that is currently utilized. In addition, it is evident that the takeover of Bumble Bee has resulted in a clash of cultures in that the parent company, or Unicord, would like to see the company run under its own rules and…...

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