Advertisement

In: Business and Management

Submitted By JAndersonIII
Words 1323
Pages 6
Advertisement his been in existence for some time now and in order to understand the term you must understand “Advertise.”Advertise is to announce or praise a product or service in some public medium of communication in order to induce people to buy or use it. Advertise also used to give information to the public about and announce publicly in a newspaper, on the radio or television as well. Institutional advertising has for a century sought to build corporate reputations without appealing for sales. Political advertising solicits a vote or a contribution, not a purchase. Usually, to authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer.
In the 1700s, the year that advertisement began with Benjamin Franklin publishing the Pennsylvania Gazette in Philadelphia, which include pages of "new advertisements?” Then Benjamin Franklin's General Magazine prints the first American magazine ads." By 1784 The Pennsylvania Packet & Daily Advertiser, America's first successful daily newspaper starts in Philadelphia. Many publications banned advertising while others limited the space to one column width. Even though advertising was limited to one column, Benjamin Day publishes the Sun, the first successful "penny newspaper" in New York. By 1837, circulation reaches 30,000, making it the world's largest newspaper. However by 1870 there were over 5,000 newspapers in circulation which carried advertising and the demand for advertising services was rapidly growing. . A particularly disturbing form of early American advertisements was notices of slave sales or appeals for the capture of escaped slaves. Historians have used these advertisements as sources to examine tactics of resistance and escape, to study the health, skills, and other characteristics of enslaved men…...

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