Akron Hospital

In: Business and Management

Submitted By alikiakazemi29
Words 1576
Pages 7
علی کیاکاظمی

431093125
2- Akron Children’s Hospital
10 آبان 1394

1- چکیده ردیف | اجزاء پژوهش | شرح | 1 | معضل مدیریتی | بیمارستان کودکان آکرون در منطقه اوهایو در یک شرایط رقابتی قرار دارد و علیرغم ظرفیت بیشتر و پیشرو بودن در نوآوری به مرور در حال عقب افتادن از رقیبان خود است. | 2 | سوال مدیریتی | والدین کودکان بیمار به هنگام انتخاب بیمارستان –به خصوص برای بیماری هایی که نیاز به زمان بستری بالایی دارند- با یک چالش جدی رو به رو هستند و دوست دارند بهترین انتخاب را انجام دهند. چه طور می توان در این کار به آنها کمک کرد؟ چه طور می توان با آن ها ارتباط برقرار و پیام تعهد و کیفیت بیمارستان را به آنها منتقل کرد؟ | 3 | سوال پژوهش | والدین کودکان بیمار چه شاخص هایی را برای انتخاب بیمارستان مد نظر قرار می دهند؟ به طور کلی چه فرآیندی در ذهن آن ها برای انتخاب بیمارستان شکل میگیرد؟ چه طور می توان در انتخاب بیمارستان به آن ها کمک کرد؟ احساسات به عنوان عامل اصلی تاثیر گذار در انتخاب والدین چه طور این نقش را ایفا می کند؟ چه روش های ارتباطی ای می توان برای رساندن پیام مناسب به مخاطب استفاده کرد؟ | 4 | هدف پژوهش | شناسایی فرآیند انتخاب بیمارستان توسط والدین و عوامل مهم تاثیر گذار بر آن | 5 | روش پژوهش | پیمایشی - مقطعی | 6 | روش جمعآوری دادهها | مشاهده | 7 | جامعه آماری | بیماران، والدین بیماران، پزشکان و پرستاران بیمارستان | 8 | حجم نمونه و روش نمونه گیری | در کیس به این مساله اشاره ای نشده است. | 9 | روش تجزیه و تحلیل دادهها | |

2- مقدمه

بیمارستان کودکان آکرون از بزرگترین بیمارستان های آمریکا واقع در منطقه شمال شرق این کشور در ایالت اوهایو است. این بیمارستان 253 تخت خوابی در سال 1890 تاسیس شده و از بزرگترین بیمارستان های ایالات و بزرگ ترین بیمارستان منطقه می باشد. این مرکز درمانی که سالانه 8000 بیمار را پذیرش می کند برای نوآور بودن شناخته شده است. از جمله این نو آوری ها می توان به کشت و تولید پوست بدن انسان برای بیماران سوانح سوختگی و MRI حین جراحی برای از بین بردن تومور های سرطانی اشاره کرد.
علیرغم این موفقیت ها در شرایط فوق رقابتی منطقه…...

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