Analysis of Large Appliances Market in Turkey

In: Business and Management

Submitted By vincenzo
Words 4964
Pages 20
Università degli Studi di Trento
Anno Accademico 2013-2014

Laboratorio di Analisi dei mercati
Il mercato dei grandi elettrodomestici in Turchia

INDICE

Introduzione pag.2

Analisi della domanda e del contesto socio economico pag.3

Analisi dell’offerta pag.7

Analisi dell’impresa pag.10

Conclusionepag.13

Sitografia……………………………………………………………………………..pag.14

Introduzione
In questo report è analizzato il mercato dei grandi elettrodomestici in Turchia dal lato della domanda, dal lato dell’offerta e con particolare attenzione all’impresa Arcelik AS e alle sue strategie di mercato e alla sua posizione competitiva soprattutto riguardo alla sua principale concorrente Bosch & Siemens.
Per la parte riguardante l’analisi della domanda è stato,innanzitutto, inquadrato il paese dal punto di vista socio economico, analisi basata su variabili economiche come il tasso d’inflazione, il Pil reale, il reddito e il tasso di disoccupazione. Poi è stato analizzato nello specifico il mercato dei grandi elettrodomestici. Inizialmente è stato preso in considerazione l’andamento della domanda aggregata dal punto dei vista dei volumi di vendita e del fatturato e sono state illustrate le principali motivazioni di tale andamento ,dopodiché sono state viste nello specifico le cinque sottocategorie.
Per quanto riguarda l’analisi dell’offerta è stato inquadrato il mercato in generale ed è stata fatta un’analisi delle quote delle imprese che vi operano, sono stati anche calcolati e analizzati gli indici di concentrazione C4, HHI e indice di entropia. Anche per l’offerta il mercato è stato analizzato nei sotto settori, nei quali sono state prese in considerazione le quote di mercato soprattutto dei brand delle prime quattro imprese e anche per questi sono stati calcolati gli indici di concentrazione che hanno permesso un confronto la domanda aggergata. Inoltre è stata fatta…...

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