Apple Inc. in 2010

In: Business and Management

Words 898
Pages 4
Case analysis: Apple Inc. in 2010 Jingbo Liu 11529267

1. What, historically, have been Apple’s competitive advantages?

1) Keep the original though to try build the foundation of apple company. When entering in the late 1990s, the computer out from the laboratory as well as some important institutions to enter the market for personal use, then the computer began to uncover the mystery of it, and the explosive growth stages. And Apple has not been the market during the impetuous move, still adheres to a dozen years, we insist on doing their own technologies and platforms.

2) The independent technology to create a completely independent operating platform. MAC system use different subcode with any other system like android and Microsoft, which is extremely difficult to crack. Of course you can see Apple's products are also constantly increased, from MAC, iPhone, ipad and so on, until the iTV, etc., will continue to be unique in the field of information technology.

3) Apple's marketing model seemingly unique tradition but also advance. Apple different marketing tools used in conjunction with local conditions. Clearly it can be seen in the United States it is a populist image, consumers can enjoy Apple brought the trend of breath at the first time.

2. Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple?

Apple computer business was first carried out in a professional design and other fields for the user a high degree of recognition. When entering the PC market, it captures exactly what the consumer trend of breath. Due to the current PC machine industry is entering a new era under, immature and innovation in new technologies more confused era, Apple duly fill in the blank, it can be…...

Similar Documents

Apple Inc. in 2010

...9 -7 1 0 -4 6 7 REV: MARCH 21, 2011 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4, 2010, Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on its magazine cover with Jobs illustrated as a biblical figure, noting that, “The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs’s record suggests that when he blesses a market, it takes off.”1 The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Jobs went to work, transforming “Apple Computer” into “Apple Inc.” with innovative non-PC products starting in the early 2000’s. In fact, by 2010, the company viewed itself as a “mobile device company.”2 In the 2009 fiscal year, sales related to the iPhone and the iPod represented nearly 60% of Apple’s total sales of $43 billion. 3 Even in the midst of a severe economic recession, revenues and net income both soared (see Exhibits 1a through 1c). Meanwhile, Apple’s stock was making history of its own. The share price had risen more than 15fold......

Words: 13809 - Pages: 56

Apple Inc, in 2010 Case Study

...GBA507 | Apple Case Study | | | | Laura GriffinJanuary 2, 2013Professor Gregory Fallon | | Apple Computer was founded in 1976 by masterminds Steven Wozniak and Steven Jobs. Together they created and introduced the first mass produced personal computer and eventually went on to produce breakthrough after breakthrough in the technology and music world. Steve Jobs had a short stint away from the company however, returned many years later to bring Apple Inc. into the fast growing and much anticipated world of music and technology. Apple has been engaged in design, development and marketing of personal computers, media devices, and portable music devices such as, the famous and highly sought after iPod. The company also sells a variety of related software, services, networking solutions, third party digital content and applications. Their product line encompasses products such as, the Mac pc; several versions of the iPod, music download program iTunes, the iPhone, iPad, and the iStore to purchase items that service their product lines. Apple primary operates in the US. And its headquarters are located in Cupertino, CA. The company employs approximately 47,000 employees. Apple has had many highlights in its history, as well as, some setbacks. The company was led by pioneers in the beginning creating the first mass produced personal computer but had a hard time keeping up as other entrants matched and surpassed capabilities of what Apple......

Words: 3175 - Pages: 13

Apple in 2010

...analysis we will look at Apple’s standing in the digital age. How Apple has become a leader in innovation and first to market strategies and how their business strategy has helped them retain their revenues even through the recent recession. We will also look at how Apple’s financial standing helps them continue to innovate and come up with products that keep their customers coming back for more. Finally a SWOT analysis was done to show what the markets possibilities and threats are and how to overcome the weaknesses and threats and how to make the most of the strengths and opportunities. APPLE IN 2010 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?   Leading the industry in innovation has been the main strategy at Apple.   The new products that Apple has introduced over the past decade have kept them out front of their competitors. Their differentiation strategy meets the needs of the global market by the offering of new industry leading products and improvements on the products they already produce. Being an innovator in in the industry and developing its own operating system and software used in these systems has kept Apple leaps and bounds ahead of their competition. Since they have complete control over their software and hardware, it allows them to be more flexible in their product development. When Apple was beginning back in the mid-1970s, their focus was on......

Words: 2856 - Pages: 12

Apple Inc. in 2010

...Case Study 8: Apple Inc. in 2010 By reviewing performances of each product line and analyzing the financial statements before 2010, we suggest Apple to keep all of its business segments, because personal media players and personal computers have played an important role in Apple’s longevity, and Smart phones and tablet computers are critical divers of revenues in the present and future. First, personal media players product line should not be dropped since it was not only the driver of “hallo effect,” but also the leader of personal media player industry. Dropping this product line will cause adverse conjecture about the future of Apple and affect the stock price dramatically, because this business segment created “hallo effect,” helping other products of Apple became popular with customers in the past years, which means it was considered by publics as the icon product to Apple. In addition, there is no need to drop this line. Although there were a lot of producers in the digital music players industry, Apple held 73% market share in 2010, and none of rivals with very little market share in this industry can compete with Apple. Because of the significance and absolute predominance of personal media players, Apple should not drop its media players line. Second, since personal computers is a potential market which has big growth space, and this sector is the main business for Apple, Apple should not get rid of this product line. With the worldwide recovering economy, the......

Words: 665 - Pages: 3

Apple Inc. in 2010

...factors for Apple, Inc. that have made it successful in the markets that it competes in. First, the company is constantly coming up with new and creative innovations. In the personal computer industry, it created MacBooks in 2009. In the personal media player industry Apple created the iPod. This followed with the creation of the itunes store, which catapulted iPod sales. This was due to the fact that consumers could download and store music, movies, and applications and use iTunes in conjunction with the iPod. In 2007, Apple entered the smartphone industry by launching the iPhone. Finally, in 2010, Apple introduced the iPad (Thompson, Peteraf, Gamble, & Strickland, 2012) .The iPad is the product that put the entire tablet industry on the map. Apple's innovation was ingenious in that its products are linked together with one another. iPods, iPads, and iPhones are nearly identical in the way they are run and they all are used with iTunes. Users are able to run their songs, movies, and applications on all of the above products. This creates a huge halo effect as many consumers choose Apple products when shopping for portable music devices, tablets, and phones because there is very little learning curve from one product to the next and they can download their iTunes purchases onto all of their Apple products. These products show how innovative Apple is and leave competitors scrambling to launch products to try to achieve success in the markets that Apple has......

Words: 747 - Pages: 3

Apple Inc in 2010 by Lou Marino inc in 2010 Lou Marino The University of Alabama espite the effects of ongoing poor economic conditions in the United States, Apple Inc. celebrated record quarterly revenues and unit sales of computers during its third quarter of 2010. In addition, the company's newly released iPad tablet computer had sold 3.3 million units between its April 3, 2010, launch and the June 26, 2010, quarter end. The company also sold 8.4 million iPhones during the quarter. Most of the smartphone units sold during the third quarter of 2010 were iPhone 3GS models since the new iPhone 4 launched only four days prior to the close of the quarter. Although there had been some criticism of the antenna design of the iPhone 4, more than 3 million iPhone 4 units had been purchased by July 16, 2010, with only 1.7 percent being returned by dissatisfied customers. By comparison, the iPhone 3GS had a 6 percent return rate. Apple's chief operating officer, Tim Cook, commented to the Wall Street Journal that the company was selling iPads and iPhones "as fast as we can make them" and was "working around the clock to try to get supply and demand in balance.'" Some analysts were projecting that Apple would sell nearly 12 million iPad tablet computers by year-end 2010. However, others were concerned that once Apple aficionados had purchased an iPad to complement their iPhone, iPod, or Mac, further sales growth might be difficult to achieve. A former Apple executive commented, "The first five million will......

Words: 6733 - Pages: 27

Apple Inc

...| 2010 | | | [APPLE INCORPORATED] | Apple is discussed based on the the history of the company, its products, the company’s profitability and criticisms and challenges the company has encountered . | Technology is the usage and knowledge of tools, techniques, and crafts, or is systems or methods of organization. The word technology comes from the Greek technología. The term can either be applied generally or to specific areas: examples include “construction technology”, “medical technology”, or “state-of-the-art technology”. In this research paper, Apple Inc will be discussed, based on the history of the company, its products, the company’s profitability and criticisms and challenges the company faces. What is Apple Incorporated? Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but on January 9, 2007 the company removed the word “Computer” in order to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple’s best known hardware products include......

Words: 4538 - Pages: 19

Apple Inc.

...Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7 Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8 Conclusion 9 References: 10 Apple’s Corporate Responsibility and Marketing Strategies Abstract In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider of products and services. Apple Inc. has for the last few years......

Words: 2390 - Pages: 10

Apple, Inc.

...Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16   Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976, it is difficult not to see their products anywhere in the world; they have revolutionized customer purchasing with chic products, outstanding customer service and phenomenal marketing. In August 2011, Apple surpassed Exxon Mobile as the largest company in the U.S. As a leader in its industry, Apple has had many successes that present excellent investment opportunities in the short, medium and long term. While impossible to predict future pop culture and trends, Apple has been leading the way for the past decade and shows no immediate signs of slowing down. Keywords: Apple, electronics, financial analysis, stocks   Company History Founded in Cupertino, CA in 1976, and incorporated in 1977, Apple has a storied history in the computer industry. Though founded by three entrepreneurs, Steve Jobs stands out as the most famous and currently asks as CEO. In the first fours years, Apple’s goal was to break into the personal computer market; though successful, it was difficult to compete with nationally known brands as a start up...

Words: 2792 - Pages: 12

Apple Inc 2010 - Case Study

...strategy Apple has employed allows them to try meet the needs of a diverse global market by offering its customers innovative new products, as well upgrades and improvements on existing products. Their ability to develop their own operating systems and software gives them complete control over future software, operating systems and products when it comes to future developments. Apple’s innovation strategy revolves around quickly responding to new market demands and, technology advancements. Apple always has improvements in its product lines which match with current technology trends. The pieces fit well together very well because in my opinion differentiation and innovation work well hand in hand. They are innovating new products and services that set them apart from their competitors and, using this to execute their differentiation strategy. Yes, I do believe Apple’s strategy is evolving because through their ability of developing their own operating systems, software and hardware. Apple has been able to grow from just the computer industry and evolved into the media player, mobile phone and tablet computer industries. 2. The key elements in Apple’s strategy in computers are the style, unique features and limited selection. The appearance in Apple computers is very attractive, sleek and stylish. Their computers have this edgy and fashionable look which is very different from its competitors. Apple’s operating system and software is very unique and just available on Apple......

Words: 1109 - Pages: 5

Apple Inc. in 2010

...After Steve Jobs took over as interim CEO of Apple in September of 1997 the company moved from being solely a PC company to creating several new and innovative products, contributing to the company's extreme success. In 2001 Jobs presented his "Digital Hub" strategy involving the Mac computer. This strategy that had been implemented to the Macintosh and other products resulted in Apple becoming the fourth-largest PC vendor in the US. Jobs' digital hub strategy was expanded with the release of the Apple iPod in 2001, followed by the iPhone in 2007, and the iPad in 2010. Although Apple had several great success with Jobs as CEO, the company faced some occasionally failures as well. The Mac Mini did not sell as well as the company had hoped due to limited memory and few expansion options. Another disappointment that Apple faced was the Apple TV. Apple has been able to differentiate themselves from other competitors in the PC industry due to the innovative digital hub strategy that Jobs founded and implemented in the Mac PC. He saw that people were becoming more enriched in a digital lifestyle and used the Mac as the "hub" to control and integrate these other digital devices that people were using day to day. This digital hub strategy ultimately changed the PC industry, creating a lower level of rivalry within the industry. The characteristics of the PC Industry may not have proven to be favorable for Apple, however, the company seems to be able to continue to be a leading PC...

Words: 559 - Pages: 3

Apple Inc

...Abstract Apple Inc is a multinational company that designs and manufactures computer hardware, software, and other consumer electronics. Today, Apple Inc is known as the largest technology company in the world. In May of 2010, Apples market cap closed at $222.12 billion which put them ahead of Microsoft Corp. As years went on, they continued the blow other companies out of the water. Currently Apple is the most valuable company in the world. Although they have many big competitors, they have a $260 billion market led over Microsoft and are worth more than $300 billion more than Google. Throughout this paper, I will conduct a ratio analysis of Apple’s most recent annual report. Ratio Analysis of Apple Inc Apple Inc, formally known as Apple Computer Inc, was founded in April 1976 by two men in a garage. For three decades, Apple Computer was mostly a manufacturer of personal computers, but later on grew into a multinational corporation that creates much more than just that. It was a long journey for, at the time, 20 year old founders Steve Jobs and Steve Wozniak. Today, with a spot in the top five on the Fortune 500 list, 437 retail stores in ten different counties, and a net worth of more than $670 billion, it is no secret the success Apple Inc has gained. It is now being predicted that reaching a market cap of 1 trillion could be a possibility. With such growing success, liabilities and assets are constantly changing from year to year. Common Size......

Words: 256 - Pages: 2

Apple 2010

...advantages. Apple owners were much more attached to their Apple computers than PC users. Early on Apple pushed into the publishing and education markets. They were able to grab half the market for education. Their computers were easy to use, had sharp designs, and high quality. Apple also used a plug and play system with all its own peripherals as a major advantage. But with their own hardware and software, Apple’s computers were very slow and came with very few compatible programs. After Steve Jobs came back to the company, he instilled strong teams and leadership. He put the focus back on innovation by increasing R&D. He also establish Apple’s original strategy of premium products and customer service. He then introduces a website to set up direct sales with customers. Jobs partnered with Microsoft and added USB connectors to become more compatible with other applications and software systems. This eliminated a huge disadvantage Apple previously had. Apple products are also harder to duplicate and substitute because of it’s own proprietary design. Industry foresight has been a huge competitive advantage of Apple. Their innovation has shaped the consumer electronics industry. It has also kept competitors on their toes. Apple sets the standards for the industry. With their customer loyalty, Apple has become a strong brand name. They have product differentiation with the ease of use and design. Vertical and horizontal Integration is another big competitive advantage.......

Words: 1128 - Pages: 5

Case #4: Apple Inc. in 2010

...Apple Inc. in 2010 Jennifer Rossin American Military University BUSN620 Strategic Management May 15, 2015 Abstract Per the assignment given, this paper explores Case Study #4, Apple Inc. in 2010. On April 4, 2010, Apple Inc. (from this point forward, referred to as “Apple”) launched the first generation of the iPad. The third largely hyped product launched by the company over the previous ten years, the iPad was greatly anticipated and touted as the “next big thing.” This paper will examine how Apple competes with the rest of the PC, MP3 player and smartphone markets, along with challenges the company faces (at the time of the study). It will also discuss the leadership of Steve Jobs and the direction Apple has gone in since his departure from the company. Apple vs. the PC In the Beginning When 21-year-old college dropout Steve Jobs and his two friends Steve Woznizk and Ronald Wayne would hang out in Jobs’ parents’ garage, it wasn’t a band they were contemplating forming, but the future of computers as we know them today. On April 1, 1976, the three incorporated Apple Computer. Originally a do-it-yourself kit, sans a case, the Apple 1 was the first all-in-one microcomputer. Eventually, the Macintosh was introduced in 1984. Continuing through to 2010, Apple has continually improved on its version of the personal computer, creating faster machines and a bigger and bigger customer following. Competing in the PC Market In......

Words: 1299 - Pages: 6

Apple Inc.

...Organizational Behavior at Apple Inc Brandi Hobbs Upper Iowa University Organizational Behavior at Apple Inc Thesis statement “The success of Apple Inc is the result of effective organizational culture and organizational behavior at the organization.” Introduction Apple Inc is an US based global organization. The company’s headquarter is located in California. The company designs, sells and advances computers, consumer electronics and software. The famous hardware of Apple is Mac series of computers, the iPod music players, Smartphone and iPad tablet PCs. The famous software are iOS & OS X operating systems, the media browsers of iTunes, the safari web browser and iWork and iLife production and originality suits (Yohe, 2011). The company was founded in the year 1976 by Steve Jobs. It was incorporated as Apple computers Inc. However, later on the word computer was eradicated from its title, since the launch of iPhone Smartphone mobile. Apple has achieved the second position in information technology industry after Samsung Electronics with respect to income. Moreover, the company is the third largest mobile making organization after Nokia and Samsung. The company has been considered as the most regarded firm by Fortune magazines and all over the world. All the credit for these achievements goes to the organizational commitment and management approach at Apple Inc. the management at Apple Inc is most organized with focus on employees and......

Words: 3435 - Pages: 14