Apple Marketing Mix

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Apple Marketing Mix
Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs.

After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock.

Apple next introduced the MacIntosh Computer in 1983 during the Super Bowl. The computers desktop publishing features provided the foundation for future innovations that have become standard for the company. Today Apple, Inc has more than 33,000 employees and revenues exceeding 42 million dollars.
Product

* Portable Computers – including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve
* Servers – including Xserve, Xsan, MacOS X Ser, MobleMe.
* Accessories – including Magic Mouse, Keyboard, Led Cinema Display.
* Wi-Fi Based Stations - including Airport Express, Airport Extreme, Time Capsule.
* Developer – including Developer Connection, Mac Program, iPhone Program.
* iPod – including iPod Shuffle, iPod Nano, iPod Classic.
* iPhone – including iPhone3GS, iPhone4s, iPad, iPad2.
* iTunes – including movies, TV shows, audio books, games.
* Peripheral products – including Printers, Storage devices, digital videos and cameras.

Price

* Apple is a premium brand computer that does not attempt to compete on price. The company has reduced prices after some initial product launches. It uses skimming and preimuim pricing strategies.
* The AppleiPad is priced at a minimum of $499.
* The Apple iPhone costs begin at $99.
* The Apple iPod Classic is priced…...

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