In: Business and Management

Submitted By nurulbibm
Words 956
Pages 4
1. Introduction


This study is initiated as a partial fulfillment of the requirement of Business Communication course to correlate the theoretical learning with the practical life situation. The study is conducted for determining the existing student’s preferences and reaction towards ball pen.

2. Literature Review:

“Attitude is an evaluative response, usually contrasted with simple belief by its more direct connection with motivation and behavior. An attitude is a state whose real meaning is satisfaction or active dissatisfaction with some way the world is rather than a simple cognition of the way world is”.( This report has mainly focused on student’s attitude toward ball point pen.

While surveying we have come know about some characteristics of ball point pen. Then we have found some technical words used to describe pen’s characteristics such as “Elastogrip”. It means the elastic clasp. (Oxford Advanced Learner’s Dictionary 7th Edition).

3. Problem Statement:

The topic: Student’s Attitude toward Ball Point Pen: A Study Based on BIBM.
The main idea: The main idea is to identify the factors that the students consider while buying a pen and to know which pen the students use most and why.
Time and place context: This study has covered only the present market situation of ball pen. The survey has been conducted only at Bangladesh Institute of Bank Management.
Factors of the problem: While buying a pen, students consider many factors such as superior quality, high availability, lower price, attractive body, co-extruded body, soft rubberized body, oil gel ink, soft needle tip for smooth writing, click lock unbreakable cap, water resistance, ink content etc. But students do not get all of their desired characteristics in one pen. In this report I…...

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