Black Canyon Coffee

In: Business and Management

Submitted By alexiszaza
Words 1318
Pages 6
Black Canyon Coffee

Alexis Davy Andang- 1110412

University Canada West

Larry Earnhart

International Business From A Global Perspective – BUSI 321

27 April 2012

Abstract

This paper will provide an analyse on the Article “Black Canyon Coffee Business”. The article mainly talks about the evolution of the company and the difficulties they had to face in order to be one of the biggest business chain in Thailand. The paper will focus on how Black Canyon coffee manage to deal with the cultural challenges that faced during their expansion and how their procedure was difference from their competitor. The paper also talks about the ethical consideration that the company had to face during their expansion. Finally, the paper will discuss about the probability of black canyon Coffee in meeting their goals.

Black Canyon Coffee

Black Canyon Coffee (BCC) is one of the biggest business chains in Thailand. The business started about ten years ago (in 1993) with a single location in Bangkok. The beginning was difficult because none of the stakeholder was specialise in coffee and they had to face a big completion with company like Starbucks. Somehow, Pravit, founder of BCC, manage to build up a successful company despite his lack of knowledge on coffee and food. BCC is now looking for a worldwide range of customers and have already started their expansion in Asia. The successful story of BCC did not happen without any difficulty. BCC had to face several cultural challenges during their expansion and there was also many ethical concerns to take into consideration.

Cultural challenges to the expansion of BCC

Bcc started its expansion in Thailand before thinking of starting a cross border business. It was easier for the company because they knew the culture very well since the members of…...

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