Blackberry 10 Features

In: Computers and Technology

Submitted By naldoperez
Words 914
Pages 4
Arnaldo Perez
Consumer Behavior
Current Topics Assignment
2/13/13

Blackberry 10: The topic I will be covering is the Blackberry 10. Upon its initial press-conference (no official U.S. release yet), many smart phone users turned it’s eye towards the former leader of smart phones to see what the rumored Blackberry 10 would consist of, and with much anticipation there was a lot of praise as well as skepticism. The Blackberry team (run by Research In Motion: RIM) displayed the new models: the touch screen Z10 and its QWERTY Keyboard counterpart (for those who still demanded a keyboard). Features that were innovative to the new Blackberry 10 (aside from full-screen touch capability, video chat that other phones offered) is the brilliant Blackberry HUB. The HUB allowed for easier view of the things that “everything important to you easy to view in a single space”. The HUB is powered by single swipes to view messages, get in and out of menus, programs for easier multitasking, therefore leaving the pages that you are currently on in menu blocks (similar to the windows phone square tiles). The big issue with the new Blackberry 10, are trying to gain back all the customers that it lost to iPhones and Android powered devices. Blackberry has not kept up with the ways of these smart phones since 2011 (when Android had grown in popularity). This brand is a cult classic, famous for its comfortable size and keyboard, it lacked in many areas. In a market where it is now pre-dominantly touch-screen, they stayed with keyboards. They also have not kept up with the amount of apps Apple and Android have created. The apps we had were second grade, and the games sucked as well, the phone was simply a communicating tool (although a leader in it) it was not an entertainment device that many smartphone users seek out for in today’s market, it was not an “everyday device” (outside…...

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