Bmw Target Audience

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Submitted By janicejia
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The primary target audience of BMW is working class adults from age 27 and above. It is the beginning of their economic stability of the age of 27. BMW is catered for people who want more than just comfort. It is more than just luxury. It is designed for people who have class and wants all these in one package. It is a brand that shows the social class, and it is designed for people who are in upper middle class and higher social class in the society. The target audience will be break down into few parts to be discussed. In the demographic session, BMW focus on regions that are more populated with higher social class citizens. Therefore, BMW would tend to advertise through billboards in places with more exposure like Kuala Lumpur and Penang. Besides region, BMW concentrate on people of age 27 and above. In gender perspective, male would preferably be our target audience. Well about income, BMW aims people of a higher income and from higher social class to achieve the luxury theme of the car. In psychographic, just like watch, car is an item that symbolizes social status and ranking. BMW is a car for classy people with high income, while driving a BMW, it signifies that the owner is a well-mannered person with high achievement. Therefore BMW try to target people with this type of mindset that driving BMW is a representation of luxury, class and cool in one combination. BMW concentrate more on design that brings out the sophisticated feeling and provides a quality drive that is outrun other competition. That will be in their…...

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