Bnp Paribas: Analysis of Strategies

In: Business and Management

Submitted By jamiesylvester
Words 1422
Pages 6
2) Analysis of Strategies:
BNP Paribas has four core values in which it instills in each aspect of its business. The first is Responsiveness, this signifies the speed in the assessment of new developments, identifying opportunities and risks and efficiency in decision making. The second is Creativity this encourages new initiatives and recognizes contributions. The third is Commitment to clients and shareholders with exemplary behavior. The fourth is Ambition, to aspire for leadership and challenges with the desire to obtain group success. BNP implements an integrated cost-leadership/differentiation business level strategy. They do not only offer the widest array of products but the most cost efficient as well. The firm is focused on increasing customer satisfaction, matching client needs, and developing customer loyalty offering services to individuals, families, small businesses and large corporations.
In regards to the firm’s corporate level strategy, BNP Paribas has three highly diversified business units; Retail-banking, Corporate & Investment Banking and Investment Solutions. Retail-banking is the largest. It constitutes 45% of their revenues and employs 59% of their 200,000+ employees. It includes personal savings/checking accounts, online banking, etc. The main needs of clients satisfied by this division are guarding their money with a competitive interest rate, providing them with credit, managing investment portfolios and retirement funds etc. Corporate & Investment Banking includes six divisions. This unit targets corporations seeking advice on a range of financial objectives such as public offerings, mergers and acquisitions and hedging risk. Their corporate or investment banking divisions satisfy the needs of companies of various sizes such as providing them with equity, hedging exposure to credit risks, managing their investment portfolios…...

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