Body Image

In: People

Submitted By kweezy
Words 2619
Pages 11
Media Research Assignment: Body Image

“If your hair isn’t beautiful, the rest hardly matters” (an ad for shampoo). A woman in a diet ad exults, “I’d probably never be married now if I hadn’t lost 49 pounds.” Society never noticed beauty because it is too busy trying to create it. What role is media playing in the effects it has on people? Today's media in America affects social standards, and many often identify the media as their primary source of information. The mass media serves as a mediating structure between individuals and how we address identity by sending a powerful message to society: only a determined physical stereotype of beauty is valued. Reiterated by other primary agents of socialization, such as families, peers and schools, the idea is taken seriously by individuals. Body image is a complicated aspect of the self-concept that concerns an individual's perceptions and feelings about their body and physical appearance. Media negatively affects body image through ideal appearance, health issues and self-esteem.
Effects of Advertisement:
Society is extremely immersed in media. Media portrays the ideal body image negatively and impacts ideal appearance through magazines, commercials, and advertisement. The mass media's depiction of women portrays a standard of beauty that is unrealistic and unattainable for a majority of women in society. For example, Amy Finley, a community leader advocating advice for women, discusses a healthy message that women shouldn't be judged by their appearance is underscored by the glossy pages of magazines focusing on external appearances and advertising countless beauty products. Also, Jo Swinson, a special column writer to CNN and co-founder of the Campaign for Body Confidence, stated: “Of course, people aren't blind to this issue -- but while the vast majority of people know that advertising images are enhanced and…...

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