Budwiser Magnum

In: Business and Management

Submitted By journopals
Words 493
Pages 2
1. Why have you chosen to target this strong-premium beer segment? What is the scope for this segment in India?

Budweiser MAGNUM is a super-premium brew which is the perfect companion to celebratory moments offering a rich, smooth taste crafted using the finest ingredients and an exclusive beechwood aging process. We think the Indian consumer is opening to superior choices & is always on the lookout for something new & exciting. Budweiser MAGNUM is carefully brewed with the finest hand selected ingredients and aged over Beechwood chips for extra richness and smoothness. We think there is a lot of opportunity by way of an ever expanding Indian palette that is looking for new & unique offerings. Budweiser MAGNUM gives us an opportunity to fulfill the need gap that is currently experienced in the high strength beer category by offering a uniquely a smooth beer with a strong taste you can savor.

2. What is the key target audience for this brand? How does MAGNUM differentiate from existing brands in the market?

Budweiser MAGNUM is a brand for young achievers who are ambitious and settle for nothing but the best.

3. What is the positioning you are looking at for the brand and why?

Budweiser MAGNUM will reinvigorate the beer category, offering the consumers the perfect alternative to spirits. With its super- premium brew we are confident that the Budweiser MAGNUM will do much more than grab the consumers’ attention because of our unique offering.

4. What is the pricing strategy for the brand? Why have you chosen this specific pricing?

Budweiser MAGNUM will be priced at a 25% premium over other high strength beers in the market. Budweiser MAGNUM is super premium brew that is carefully brewed with the finest hand selected ingredients and aged over Beechwood chips for extra richness and smoothness.

5. What will be your marketing…...

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