Buyer's Behaviour

In: Business and Management

Submitted By eileennnnn
Words 6279
Pages 26
1. Market

1. Market Size

|‘000 |2006 |2007 |2008 |2009 |2010 |% Growth |
|Babies/ Infants (0 – 2 years) |141 |144 |150 |152 |152 |7.6 |
|Kids ( 3 – 8 years ) |333 |334 |343 |343 |335 |0.7 |
|Teenagers (9 – 12 years) |252 |256 |259 |258 |257 |1.8 |
|Teens (13 – 19 years) |436 |464 |486 |490 |492 |12.7 |
|People in their twenties |592 |610 |654 |686 |700 |18.3 |
|People in their thirties |737 |761 |794 |817 |833 |13.0 |
|Middle-Aged Adults (40 – 64 years) |1,542 |1,628 |1,735 |1,799 |1,853 |20.1 |
|Older Population |368 |391 |418 |443 |455 |23.9 |

Table 1.1a Consumer Segmentation: 2006 - 2010

According to the Social National statistic Euromonitor International, Singaporeans are beginning to settle for the desire of luxury. This can be shown in Table 1.1a. Firstly, the number of household with annual disposable income have increased, thus more household are able to afford more pricey items. Secondly, Singaporeans have become more aware of famous brands and fashion labels, due to their exposure to widespread advertisements in lifestyle magazine. In this case,…...

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