Car Marketing in Europe

In: Business and Management

Submitted By safder
Words 3313
Pages 14
Final Integrative Project

Marketing Plan

Energizer Motors Inc

Grp_FIP_Marketing Plan_Team_9

[pic]

Grace, Space, Pace

Prepared by: Safder Chandorewala (SC12823)

EXECUTIVE SUMMARY

Presenting a marketing plan for a car manufacturing company named Energizer Motors Inc. (imaginary company) in Europe. The reason for choosing Europe is that it is extremely saturated market for car marketing and gives chance to work in details about the key concepts and techniques of car marketing in a challenging market scenario.

Energizer Motors Inc is established in year 2011. The prime focus of EM Inc is to cater the European car market in small and mid size car segment in the first two years and thereafter growing to wider segment of large and luxury car market.

EM Inc. is targeting to strengthen its position in the automobile industry by product differentiation strategy, effective utilization of emerging technologies to attract the customers by adding additional facilities to its cars in City, Medium, Large and Luxury segments. EM inc is positioning itself as a pioneer of fuel efficient diesel engines, further it is looking forward to rapidly gain popularity in the niche market of luxury (premium) cars.

The vision of our company is to be ranked amongst top three automobile companies in Europe. Our mission is to capture 1/3rd of European Car Market by 2025.

CONTENTS

Executive Summary

Contents

Company Profile

Marketing Strategy

Key competitive Scenario

Product promotion strategy

Customer relationship management

SWAT Analysis

Conclusion

COMPANY PROFILE

Energizer Motors Inc was established in year 2011, the company entered the European car market starting from cars in small and medium segment with its Extrum and…...

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