Case Study Analysis on an Entrepreneur

In: Business and Management

Submitted By beccaixx
Words 2837
Pages 12
Case Study Analysis on an Entrepreneur and their company strategy.h
Introduction to Enterprise and Entrepreneurship (ENTE 1521)
Rebecca Jade Inglis
P14145784
Thursday – 14:00 – 15:00
David Stringer

ENTE 1521 ASSIGNMENT 1 Criteria 2014/15

TITLE: Case Study Analysis on an Entrepreneur and their company strategy

Student Number:…………………………………………………….
Tutor Marking………………………………………………………..

Please note: You will LOSE 5% if you do not include this criteria sheet CRITERIA | ANY COMMENTS | MARK | Executive Summary. 5% | | | Company Profiles 20% | | | Entrepreneurs Profiles, and how did they set up.Evidence of research25% | | | Personality Trait Analysis.Evidence of research30% | | | Management Behaviours 10% | | | 7. Correct format as outlined in module guide; eg correct referencing, free from errors etc………………10% | | | Less Penalties TOTAL MARKS | |

Executive Summary
This report has looked at Michelle Mone’s timeline of life showing how she has grown in successfulness and wealth from being brought up in a poor and troubled family and being raised with very little to blossoming into a victorious entrepreneur who is now worth millions of pounds. This report has shown how Michelle Mone’s personality links in with the ‘Big Five Personality Traits’ showing supporting examples of the relationship between Michelle and these entrepreneurial traits. The research which I have conducted has shown that Michelle does in fact link in very closely with all five traits and has done from an early age. This contributes to the argument of whether entrepreneurs are born or made suggesting that Michelle was a born entrepreneur. It has also identified ways in which Michelle Mone demonstrates what is seen as the classic DNA of an entrepreneur and how this DNA has built up…...

Similar Documents

A Case Study the Entrepreneur Behind the Company and the Company Behind the Entrepreneur

...Title: A Case Study the Entrepreneur behind the Company and the Company behind the Entrepreneur Assignment 1 Introduction to Enterprise and Entrepreneurship Tutor: Stringer D By: Arun Sehgal Contents Company 3 Behaviour Type 3 Struggles And Overcame 3 Business Description 3 Company Culture 4 Conclusion 4 Appendix 5 Reflection 5 Harvard Referencing 6 CORP 1521 ASSIGNMENT 1 Criteria 7 ANY COMMENTS 7 Company Tony Deep, Entrepreneur and Founder of East Ends foods Plc. Which is a leading Asian food specialist, which produces fine chilli, paprika and other spice blends. That has virtually no pesticides within their products. East Ends supplies “Over 80% of Asian independents stock East End's range as well as all the major UK multiples.”(eastendfood.co.uk, tab – Our Profile) they have had this experience for more than 35 years, within the Asian market to gain this much acknowledgement. Behaviour Type Tony Deep seems to have an Inventor –researcher approach to his entrepreneurship behaviour, as he “may or may not have the practical skills to turn creativity into innovation” (Gray.D, 1989), however he is a passionate man, who is against the likes of artificial colours and preservatives within his products. Therefore he had taken a scientific approach, to research and develops products that are pesticide free and have controllable afltoxins. And within the years this research has succeeded, now taking away the poor working practical of farmers,......

Words: 1421 - Pages: 6

Case Study Analysis Methods

...Analyze the Company’s History and Growth. A company’s past can greatly affect the present and future state of the organization. To begin your case study analysis, investigate the company’s founding, critical incidents, structure, and growth. 2. Identify Strengths and Weaknesses Within the Company. Using the information you gathered in step one, continue your case study analysis by examining and making a list of the value creation functions of the company. For example, the company may be weak in product development, but strong in marketing. 3. Gather Information on the External Environment. The third step in a case study analysis involves identifying opportunities and threats within the company’s external environment. Special items to note include competition within the industry, bargaining powers, and the threat of substitute products. 4. Analyze Your Findings. Using the information in steps two and three, you will need to create an evaluation for this portion of your case study analysis. Compare the strengths and weaknesses within the company to the external threats and opportunities. Determine if the company is in a strong competitive position and decide if it can continue at its current pace successfully. 5. Identify Corporate Level Strategy. To identify a company’s corporate level strategy for your case study analysis, you will need to identify and evaluate the company’s mission, goals, and corporate strategy. Analyze the company’s line of business and......

Words: 3377 - Pages: 14

Mattel Case Study Analysis

...Mattel Case Study analysis II Problem Statement As per the case study, Mattel’s main issue is that they are not living up to their core mission. The case clearly states that Mattel’s philosophy is to satisfy the customer’s needs and wants. Delivering what the customer needs and wants can be segregated into two broad categories: First, product development: According to the case, Mattel’s product development ensures that its portfolio never stagnates. Unfortunately, Mattel has failed to adapt to the evolving demands of children, as they are becoming increasingly technologically savvy and are therefore interested in electronic and interactive rather than traditional toys such as Barbie or Hot Wheels at a younger age. This is evident, for example, from the demise of the ‘ELLO’ building toys for young girls1.The product development disparity between customers’ needs and Mattel’s production is further demonstrated by their lack of attention to their global market, which, according to the text, account for 46% of gross sales. This is evident in the Malaysian Consumers Association having attempted to ban the Barbie brand, one of Mattel’s core products, because of her non-Asian appearance and the lack of intellectual stimulation that Barbie provides; and many other countries are following suit. According to the text, Asian sales account for a mere 11% of Mattel’s gross revenues. Second, Corporate and Social Responsibility: A strong product is no longer enough; customers......

Words: 2337 - Pages: 10

Case Study Analysis

...Discuss, Write Reports of, and Present Case Studies For Use in Classes Taught by Sally J. McMillan, Ph.D. Case Studies and the "Real World" Reading the Case Discussions Writing the Report Presenting the Case [pic] Case studies provide students and teachers with examples that can illustrate principles, provoke discussion, and facilitate learning. However, many students are unaccustomed to the case study method of learning. This document is designed to provide general guidelines that will help you make case studies a useful part of your educational experience. Case Studies and the "Real World" The cases we study in class are designed to incorporate realism. Nevertheless, it is important to realize that these cases differ from "real world" situations in several important respects. First, the information is "pre-packaged" in written form. By contrast, practicing managers accumulate their information through such means as memoranda, meetings, chance conversations, research studies, observations, news media reports, other externally published materials, and rumors. Second, cases tend to be selective in their reporting because most of them are designed with specific teaching objectives in mind. Each must fit a relatively short class period and focus attention on a defined category of marketing and communications problems within a given subject area. To provide such a focus - and to keep length and complexity of the case within reasonable bounds - it......

Words: 2230 - Pages: 9

Case Study Analysis Paper

...Case Study Analysis_WK5 PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students about how to analyze the case study. So to achieve the said objectives the extensive literature review is conducted including the evaluation of consumer behaviors and their decisions regarding purchases while including the lessons learned by the Apple regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. The consumer behaviors during the field survey administered under subject study are found dissimilar across the cultures. These dissimilarities in behaviors of the customers across the cultures affect the company’s marketing mix strategies. These effects are discussed in sections created below. Likewise the lessons learned from the Walt Disney Company about consumer behavior and purchasing decisions at Hong Kong Disneyland has also been added as a part of study while explaining various issues that may influence the behaviors of the consumers. Lastly the survey administered identifies the reasons behind the Japanese consumers’ behaviors of hating the iPhone...

Words: 1723 - Pages: 7

Jollibbe Case Study Analysis

...Executive Summary The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company .The company faced serious challenges with their international exposure. The challenges included the conflicts with franchisees/Joint venture and conflicts between divisions. Another issue that the company faced was the entry into Papa New Guinea, United States of America and expansion plans in Hong Kong. The company has to consider the financial instability it faces while considering their plans. In the analysis we have tried to cover the effectiveness of strategies adopted by Mr Tony Kitchner (Former International Division head). This case analysis report deals with, firstly the key management challenges faced by the company, followed by some supporting arguments. In the management issues, the report focuses into the conflicting areas or the need to establish a greater cooperation and coordination between the Domestic and International divisions. Then, the recommendations regarding what should the company do differently in each of its department like in Marketing, HR, Finance or Operations, to succeed in its plans of global expansion. Finally, the feasibility of the three decisions that the new management has taken is also discussed. We have......

Words: 5211 - Pages: 21

Case Study Analysis

...Case Study Analysis - Avoiding Problems during the Recruitment Process COMM/215 ESSENTIALS OF COLLEGE WRITING April 28, 2014 Mark Polanzak Case Study Analysis - Avoiding Problems during the Recruitment Process Introduction The purpose of this case study analysis is to give an overview of the problem that Carl Robins, the campus recruiter from ABC. Inc., faced during his first recruitment effort, to point the root causes of the problem, and to give proposed solutions as lessons learned for future reference and use. This case study analysis will show what possible problems can occur during the recruitment process, and how those problems can be avoided. What is takes for one recruitment effort to be called successful? Background The recruitment process consists of several stages: 1. The first stage starts with interviewing potential candidates, evaluating their resumes, giving proposed candidates to the hiring manager and finalizing and selecting the best candidates. 2. The second stage is the actual hiring and mobilization of the selected candidates. It includes: physical examination, drug tests, initial introduction and orientation, overview of the company’s policies and procedures and training. In order the whole recruitment effort to be completed successfully, the recruiter needs to have previous experience, good knowledge of the overall process and certain necessary skills. The process itself has strict steps that must be followed in certain sequence...

Words: 996 - Pages: 4

Case Study Analysis

... Coursework Assignment: Case Study Analysis of Porsche Table of Contents 1. Introduction 2. Barriers to entry that a new entrant will encounter when entering the global automotive industry 3. Value Chain Analysis for Porsche’s organizational capabilities 4. Porsche Business models 5. Recommendations on future growth options Introduction The case study is aim to using a different frame work to analyse and interpret the Porsche primary and secondary activities in order to find out the company resources and capability for each segment. The resources and capabilities linkage will develop the core competencies for the Company. In further analyse, we will be able to identify competitive advantage which help the Company sustain in the business and its competitors. Barriers to entry that a new entrant will encounter when entering the global automotive industry The global automotive industry is unique and it request high competencies to enter in the industry. The competitive and challenges environment have created numerous of barriers for new entrant to enter the industry. One of the greatest barriers is capital requirement. The capital requirement is extremely high not only purchase physical manufacturing plants, raw materials and distribution, as well as hire and train employees. In order to compete with the industry leaders, the new entrants have to keep up with the latest innovations. Thus, it is involve huge investment in research and development. It......

Words: 2279 - Pages: 10

Case Study Analysis

...Case Study Analysis Larry Dean Psy 322 June 2, 2014 April Ward Case Study Analysis When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower than what was initially......

Words: 1655 - Pages: 7

Vimpelcom Case Study Analysis

...VimpelCom Ltd. Case study ANALYSIS MOT (full-2015) | | | | | | | | Table of content: # | Subject | Page # | 01 | Cover page | 01 | 02 | Table of content | 02-03 | 03 | Table of figures | 04 | 04 | Table of tables | 04 | 05 | Company description | 05 | 06 | Outline | 05 | 07 | Brands | 05 | 08 | Features | 05 | 09 | Website | 05 | 10 | Brief History | 06 | 11 | Financial information: Sales & profit (past 5 ~10 years) | 07-09 | 12 | | Sales & profit (2005-2014) | 07 | 13 | | Sales & profit 2015 | 08 | 14 | Total assets in USD million, in the AY 2015 | 09 | 15 | Human Resources information | 10 | 16 | | Number of Employees | 10 | 17 | | Failure Tolerance management style | 10 | 18 | Composition of Core competences | 10 | 19 | | Core competences | 10 | 20 | | Core product | 11 | 21 | | End product | 11 | 22 | | Core technology | 11 | 23 | | Nesting Innovation | 11 | 24 | | Core markets | 12 | 25 | A big Hidden Champion | 12 | 26 | Corporate growth strategy | 13 | 27 | | History of applying growth strategy | 13 | 28 | History of Innovation Creation | 14 | 29 | Innovations changed the company competitive in the industry or world market | 14 | 30 | Imitation, Improvement, Innovation (I3) | 14 | 31 | Position of the company in industry | 16 | 32 | Market share | 16-17 | 33 | VimpelCom performance in emerging markets | 17 | 34 | Open Innovation | 17-18 | 35 | |......

Words: 5224 - Pages: 21

Entrepreneurs Case Study

...Running head: Entrepreneurs’ Fears Case Study Entrepreneurs’ Fears Case Study Introduction The White House would like to raise exports by small business, however the unreliability of the global market is frightening the enterprise. President Obama would like to help out small businesses by asking Export-Import Bank to rise export funding by more than a third, to 6 billion dollars. With these increases he hopes to double American exports and encourages small businesses to go abroad. It is extremely hard for small businesses to go abroad though when the larger businesses dominate exports accounting for close to 60 percent of the 1.2 trillion dollars in exports. Small businesses are just not as experienced and aren’t able to compete with these large organizations that have already established a presence overseas. (Tozzi) Establishing of Stakeholder’s Problems The main problem with going overseas is the unpredictability of the global market, for example Old Wood, a flooring company owner of only 15 employees out of Las Vegas N.M. attempted to do business abroad and found that it is not as simple as it looks. “In 2008 a theater in Seoul ordered 18,300 square feet of Douglas fir flooring, a job worth $130,000, roughly 10% of the company's revenues. Owner David Old says the buyer passed a credit check, paid a deposit, and made two payments on time. Old delivered the wood, but the final payment of $40,000 never arrived. "I don't think the guy was a crook," Old says...

Words: 1137 - Pages: 5

Case Study Analysis

...ABSTRACT This analysis of the information technology infrastructure at United Parcel Service (UPS) begins with a general overview of the company’s information technology (IT) environment to establish awareness of the size and complexity of this corporation. It includes a macro-level breakdown of the technology infrastructure of UPS ranging from the data centers to the PCs currently in operation. The study also more closely analyzes the software and database structure of UPS along with an analysis of the company’s E-commerce activities. It includes an interview with Tom Creech, the North Florida District E-commerce manager at UPS. Finally, research was conducted to evaluate the emerging technologies that UPS is implementing and employing to support the business strategy and maintain its competitive edge. INTRODUCTION A case study is a "published report about a person, group, or situation that has been studied over time." If the case study is about a group, it describes the behavior of the group as a whole, not behavior of each individual in the group. Case studies can be produced by following a formal research method. In doing case study research, the "case" being studied may be an individual, organization, event, or action, existing in a specific time and place. Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more method. The case that is the subject of the......

Words: 3212 - Pages: 13

Case Study Analysis

...Running head: CASE STUDY ANALYSIS PAPER DRAFT Case Study Analysis Paper Draft University of Phoenix Essentials of College Writing COMM 215 Paula Moore March 02, 2009 Case Study Analysis Paper Draft While only three copies of the orientation manuals were found and several pages were missing from each, some new trainees did not have applications completed. Many of the new trainees did not have transcripts on file. Carl Robins which was the new campus recruiter also discovered that none of the trainees had taken the mandatory drug screen. The new hire orientation was due to take place June 15, Carl not knowing the training room was already booked for the entire month of June had a problem. Carl was very confused and frustrated not knowing what to do next. ABC Inc hired Carl Robins in early April as the new campus recruiter. Carl had only been on the job for six months. Being a determined individual he decides to hire 15 new trainees to work for the operations supervisor. Carl figured everything within the company was run correctly and all paper work should have been in place for the process of hiring new individuals. The training schedule consisted of, drug tests, orientation, policy booklets, physicals and tons of other issues. To begin this process Carl needed to go over all the necessary paperwork needed for the orientation beginning on June 15. The first problem found was some of the new trainees did not have applications completed or......

Words: 1087 - Pages: 5

Case Analysis Study

...Approach to Case Analysis What is a Case Study? A case study is a description of an actual administrative situation involving a decision to be made or a problem to be solved. It can be a real situation that actually happened just as described, or portions have been disguised for reasons of privacy. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing. The Case Method as a Learning Tool The case method of analysis is a learning tool in which students and Instructors participate in direct discussion of case studies, as opposed to the lecture method, where the Instructor speaks and students listen and take notes. In the case method, students teach themselves, with the Instructor being an active guide, rather than just a talking head delivering content. The focus is on students learning through their joint, co-operative effort. Assigned cases are first prepared by students, and this preparation forms the basis for class discussion under the direction of the Instructor. Students learn, often unconsciously, how to evaluate a problem, how to make decisions, and how to orally argue a point of view. Using this method, they also learn how to think in terms of the problems faced by an administrator. In courses that use the case......

Words: 3111 - Pages: 13

Case Study Analysis Comm215

...Case Study Analysis Ethan Edgell COMM215 Glenn Daylay Case Study Analysis Executive Summary ABC Inc. hired 15 new employees with the intention of starting the orientation on June 15. Carl has only six months experience and has made several critical errors. This may have been created due to lack of qualifications, training, or overstating of qualification on Carl’s resume. Due to this, certain tasks were not addressed in a timely manner. Four problems are readily apparent; employee applications are incomplete or missing documentation, lack of training manuals, no drug screenings have been administered, and the training room intended for the orientation is book for the entire month of June. Introduction Carl Robins, a newly hired campus recruiter for ABC, Inc, hired 15 new employees within his first six months on the job. These newly hired employees will be working for Monica Carrolls, the Operations Supervisor. The new employees require an orientation on company policy, manuals to learn such policies, physicals, and drug screening. Carl is behind on preparation for the orientation and has not completed the required processing for the new employees. Some of the new hires do not have completed applications or their transcripts on file, and none of them had the required drug screening. The orientation manuals were also missing pages and Carl could only locate a total of three. Carl......

Words: 1425 - Pages: 6