Case Study Nestle

In: Business and Management

Submitted By DebraHoel
Words 1900
Pages 8
GROUP C - Assignment Generically Modified Foods | Claire Draper | clairepdraper@gmail.com | Clemens Sassen | clemens.sassen@huijskensbickerton.com | Debra Hoelsaether | debrahoelsaether@gmail.com | Robert Heckert | r.heckert@sanquin.nl | WP | Word Count 1004 | Assignment Pages 1 - 3, incl. headings | Q&A | Word count 747 | Questions 1 – 5 , pages 4-5 |

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Genetically Modified Organisms – Consumer Health and Freedom of Choice
As one of the world’s largest food companies, our mission is to provide consumers with the most nutritious choices in a wide range of food. We acknowledge consumers’ and stakeholders’ right to know which biotechnologies are being administered in the food industry, resulting in the products they purchase. It is equally important for producers and stakeholders to understand what present-day biotechnology is capable of and to establish the opportunities these capabilities present.
Nestlé acknowledges the growing debate amongst stakeholders and consumers about potential issues associated with Genetically Modified Organisms (GMO). With this connection established, and taking lessons from past issues, such as labelling and traceability of GM foods in several Asian countries in 2002 and 2003, we recognize the importance for consumers worldwide to purchase food products based on labelling information. As a consumer goods company, we openly engage with consumers’ concerns and opt to provide transparency. As a result, we fully support an assertive attitude towards content disclosure of the presence of GMO derived ingredients. By recognizing stakeholders' rights to know the contents of our food products in the worldwide market, it is our responsibility to perform this with transparency and professionalism as we already have demonstrated in our European markets.
Transparency
Our…...

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