Coaching and Mentoring

In: Business and Management

Submitted By jgholar1956
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Milestone One Analysis: Business Case and Discovery of Southwest Airlines

Jacqueline L. Gholar
Organizational Diagnosis and Design

August 25, 2015

Professor Rebecca Herman
Rebecca Herman, Ph.D., MBA, BS.

Milestone One Analysis: Business Case and Discovery of Southwest Airlines
Southwest Airlines has a complex organizational structure comprised of several multi-divisional structures. These structures are constructed on increasing horizontal and vertical differentiation, as well as customer relations as a service driven business (Dearinger, R., 2010). Southwest’s business strategy from its launch in 1971 encompassed four core competencies, which are; “the lowest operating costs per plane; an economical point-to-point airport network; a fanatical culture focused on customer service and cost savings, and an ability to keep planes in the air more of the time than its competitors” (Heller, I., 2008). For the past 40 plus years Southwest has exceedingly accomplished these competencies and strategies within a very competitive market, and has outstandingly been recognized as a low cost provider in airfare with frequent service domestically. In 2014, Southwest chose to integrate international flights in its business strategy.
In an effort to identify issues and develop solutions for this new integration, clarifying strategic priorities and providing the company’s strengths and weaknesses will aid in supporting the use of the Strategy Canvas Tool. Equally important, the strategy tool will assist in providing an analysis to ascertain and elucidate if the strategic priorities are clearly articlulated and implicit. Defining strategic priorities and identifying current gaps within the organization will boost the framing of the problem statement, and will benefit in the examination of the case for change in the current business…...

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