Coffee House

In: Business and Management

Submitted By nataliem1980
Words 3638
Pages 15
The sweet delight coffee house is a new venture an expected to open the business in March 10, 2014 in Muskegon, MI. The business going to be located outside of Muskegon, MI. This is upscale town. We will specialized in coffee, tea, soda, juice, ice coffee, cappuccinos, brownies, cookies, bagels, muffins, and pizza too. There is no other shop that sells pizza in this town. Our target audience is families, college students, middle and high school students and all ages. The sweet delight coffee house will serve this area well and become well known for years to come. The sweet delight coffee house will become the most amazing coffee house in the area. Our company will serve a sweet delight product at veryn reasonable price. Our company will be a meeting place for everyone to show off their talents and work that they might have. We will create an atmosphere for everyone to express and promote a creative way. The primary goals over the next three years are as follow:
1. Secure financing for start-up cost of $100,000 for space and equipment
2. Acquire equipment necessary for business such as coffee pots, cappuccino machines, blenders, and so on.
3. Make agreement with coffee distributors and bakery vendors
4. Create a cozy, friendly environment (choice of colors, choice of music, and décor).
5. Open for business and become the foremost coffee house in the area.

This is to verify that
Natalie Lange
Richard Levine
Kyle Lighter
Silvia Moran
Jamie Myers
Cathy Nguyen
Veronica Noll
Nikki Novak
Cayley Pearle
Humberto Rivera
Eric Santiago
Joseph Schmitz
Diana Serrano
Jason Sink
Dominic Spiezio
Corey Wickes
Jason Wright
Has participated in a course of study in
Project Management-MGMT 304
During summer 2, 2012
This is not an assessed outcome
Course Duration: 8 weeks
Date issued – September 3, 2012
Statement number – #1…...

Similar Documents


...HUnder Goods House It was a rainy day in august. The autumn had come early this year. He shudders his shoulders slightly and coursed the weather away! He was walking on fifth avenue New York. His favorite street, the best shops and coffee bars was located here. He had just board a new watch in the Rolex store, the watch was the last new, so he hat to buy it. He had also board the thing women’s true lover most, but en secret He soar a red jacket, and begin to smile, it was the same as she had warned to lunch today he remembered. It was the third time he had joined together with this girl, it had gone very good as always. She was blond, had long legs and with hard blue eyes. She was not to thin or fat, but somewhere in between. They had met first time to a dining party. They had just looked one another. After the dinner, the men exude themselves and went into to the office behind closed doors. She had smiled the most beautiful smile with her white teeth and said: “call me” and then walk right down the stairways with her high heels and gone out in the night. The days after he could only think about that girl and rang her so they could meet.......

Words: 1095 - Pages: 5

Coffee House Proposal

...serve as a starting point for a potential coffee shop at Kelana Jaya, Petaling Jaya. While the plan provides an extensive look into the feasibility studies of such an endeavour, we recognize that further research may be required before undertaking this business. We have provided all the financials including the balance sheet, income statement and cash flow statements. However, our research shows that the starting and sustaining of a coffee shop in the KJ area is viable, given the incredible demand for a community-oriented coffee destination. Asbek Coffee House is committed to providing quality coffee and related products in a relaxing community-based atmosphere. The shop will serve assorted drinks and baked goods in an environment conducive to business meetings and casual rendezvous alike. By serving a narrow product line, Asbek Coffee House will minimize the start-up and operating costs required and increase the likelihood of survival and sustainability. With a community focus, Asbek Coffee House will attract and retain consumers from the KJ who seek a gathering place in addition to quality coffee. 1.2 COMPANY SUMMARY Asbek Coffee House is a coffee shop that provides the KJ area coffee and food, a tranquil environment, and a step toward new development in the community. With the area in desperate need of new development, Asbek Coffee House was created with the intent to create a place for the KJ community to gather and enjoy coffee. In order to start the business,......

Words: 3327 - Pages: 14


...24 October 2013 Informative Speech Outline Topic: Coffee General Purpose: To inform Specific Purpose: Inform my audience about the history of coffee. Thesis: From plant to pot, coffee is a known worldwide ingredient. I. Introduction A. Attention Getter: How many of you started your day off with a cup of coffee? According to a Harvard University study, 54% of Americans over the age of 18 drink coffee every day. B. Reason to Listen: Many of us consume coffee without a second thought and it is important to be aware of what you are putting in your body. C. Thesis: From plant to pot, coffee is a worldwide known ingredient. D. Credible Statement: 1. I have been drinking coffee since I was 14. 2. I have always been interested in the history of coffee. E. Preview of Points: 1. First, I will discuss the history of coffee. 2. Secondly, I will discuss how it is processed to use. 3. Thirdly, I will discuss how we use it in everyday life. II. Transition: So what is coffee exactly? A. The word coffee is derived from the Ethiopian town “Kaffa”. 1. In the Ethiopian Highlands, the legend of Kaldi was originated. a. Kaldi was a goatherd. b. Kaldi discovered coffee when he observed his goats eating the berries and becoming energetic. c. Kaldi showed his findings to the local monastery, and from there the knowledge of the berries spread. 2. Once word got around about the magical berries, it spread throughout the world. ...

Words: 854 - Pages: 4


...Company's Internal Environment 1. Strengths: Custom Coffee and Chocolate's strength lies in some of the points listed below: a- Location: the shop is near the university and most of it customers are the university’s students, faculty and staff. Therefore, it is easy for customers reaching the shop. b- Understanding of customers and their needs. c- Unique: the shop has comfortable chairs and tables, so the customer has the chance not only for eating in but also for chatting with his/her friends. d- Bonnie and Stacy are well educated in business as well as having experience. 2. Weaknesses: a- They do not have enough customers. b- There are not many choices in the menu. c- Small shop. d- Few suppliers. e- Two staff. Company's External Environment 1. Opportunities: a- They can expand their menu to suit all tastes. b- They can take advantage of proximity to the university to provide delivery service. c- They can provide food and drinks in the events that are held at the university. 2. Threats: a- Increase the price of coffee and chocolates. b- Competition from others. | Strengths | Weaknesses | Opportunities | - Location→Delivery Service. -Knowledge of customers→Expand menu. | | Threats | -Quality of products→Competitors. | -Few suppliers and increase the price of coffee and chocolates→Expand suppliers. | Strategies 1. Strategies that match strengths...

Words: 289 - Pages: 2


...Have you ever questioned the existence of coffee or even wondered what it contains? Coffee is a drink that most people of today are familiar with and it is not just your average drink. Its popularity these days is associated with the different coffee shops that we can see today --- Starbucks, Coffee Bean or Seattle's Best. Behind those cups, don't you marvel on what your body is taking? Coffee used to have a negative effect on our bodies, but recent researches have proven that wrong. We think that coffee is just a drink to block our thirst but what you do not know is that it brings a whole pack of health benefits for our body. Coffee contains anti-oxidants that may offer some cardiovascular protection and research is showing that it reduces the likelihood of developing diabetes (President and Fellows of Harvard College, 2006). Given this statement, we should be happy about this good news. Coffee is considered questionable for our health but most people do not know that it brings us several health benefits. Coffee's major contents are caffeine and antioxidants. It is prepared from the roasted seeds of the coffee plant. From this, different types of coffee could be produced. In a coffee shop, one could observe that it serves different types of coffee like Americano, Cafe Latte, Espresso, Macchiato, Decaf, Frappuccino and Cappuccino. People choose what they want depending on their taste. Behind ordering and drinking coffee, what most people do not know is the benefits that a......

Words: 279 - Pages: 2


...1. Coffee 1. Coffee This chapter defines coffee according to the H.S. code of the Tariff Schedule (Fig. 1-1), covering green coffee beans, regular coffee, instant coffee, and extracts, etc. Coffee beverages (excluding the products categorized as milk beverages) are discussed in the soft drink chapter instead of this chapter. Fig. 1-1: Scope of coverage for coffee in this chapter Item name Green coffee beans Regular coffee Instant coffee Coffee extracts, essensses Description Seeds prepared by removing the outer and inner skins and pulp from the fruits of coffee tree produce. They are dried in the next processing step. Roasted coffee beans prepared by roasting green coffee beans from coffee tree fruits. This category also includes coffee products prepared by grinding these roasted beans. Coffee in soluble powder, granules, and other solid forms prepared by drying extracts of roasted coffee beans. Concentrated extracts of coffee beans, which are used for industrial or processing purposes, such as canned coffee, coffee candies and other confectioneries, etc. H.S. code 0901.11-000 0901.12-000 0901.21-000 0901.22-000 2101.11-210 2101.12-121 2101.11-100 11-290, 12-110 12-122 I. Points to Note in Exports to and Sales in Japan 1. Relevant Laws and Institutional Regulations (1) Regulations and Procedural Requirements for Importing to Japan The importing of coffee is subject primarily to 1) the Plant Protection Act, 2) the Food Sanitation Act, and 3) the Customs Act. ......

Words: 7927 - Pages: 32


...A Happier and Longer Life with Coffee Coffee is one of the most popular drinks in the world for its great aroma, smooth taste, and energizing effect. Coffee is drink in virtually all countries in the world. Coffee is actually a drink that brings all kinds of health benefits. This article lists all of the health benefits you can get from enjoying a cup of coffee daily. Coffee is known for its health benefits as it contains antioxidants. These antioxidants are known to provide anti-aging properties and protection against degenerative diseases such as cancers. In fact, research has found that some people get their main antioxidant fix from coffee. For Americans, coffee is the number one source of antioxidants. Although there are other sources of antioxidants, such as fresh fruits and veggies, the human body is able to absorb more of these beneficial substances from coffee. Coffee contains caffeine which is a natural stimulant. It helps sports men and women recover from extreme exercise. "If you give an athlete more petrol in the tank, they will go further. What we've done is to give them 50-60 per cent more petrol," said Professor John Hawley, head of the exercise metabolism group at the Royal Melbourne Institute of Technology in Victoria, Australia. In the study, athletes cycled to exhaustion before eating a carbohydrate sports drink, bar or gel with a high caffeine dose immediately after the exercise, and then two hours later. "We found that the amount of carbohydrate...

Words: 989 - Pages: 4


...Coffee market in china Insert name Institution affiliation Abstract This research paper aims to explore coffee market in China. It will focus on finding the quantitative analysis, consumption patterns, and development of the market relations to that of average income. It will utilize data of both urban and rural areas because of the distinct consumption patterns, show the development analysis and potential markets through supply constrain approach and regression analysis. Coffee in china is more of a habit. People drink it to feel good and not out of necessity. Coffee culture in China appeals to the adventurous, young, affluent, urban consumers in cities like Guangzhou, Beijing, and Shanghai. The paper will look at the consumption patterns and its demand that looks more of a successful lifestyle and culture of the western people. Out from the traditional tea- drinking country, China seems to become one of the largest coffee consumption countries in future (Bantiwalu & Demisse, 2010). Keywords: Coffee market, Quantitative analysis, Coffee consumption patterns, Average income, Regression analysis, Chinese potential market for coffee Introduction Coffee has enormous economic, social, and environmental importance in China. Most especially the Ethiopian coffee grows demand to the Chinese potential markets. Ethiopia continues to produce quality coffee reaching to international markets, like China. People around the world, drink up to a total of 7.4 billion cups of...

Words: 5339 - Pages: 22


...demographic that we will be focusing on for out coffee product will be the following demographic. Adult’s men and women between the age of 25 to 50 this age group will count for 49% of business. We will target urbanites with high income and professional careers and focus on their social welfare. For this target audience grows at a rate of 3 % on an annually basis. If we advertise and stay consistent we will be able to compete with others in the market and we need to have a hip contemporary design to retain popularity with the age group. Young adults will be the next target range for product this consumer age group will be 18 to 24 this sector will conver about 40% of the sales.also location will help boost profits such as college campus. The growing percentage for this age group is about 4.6 percents each year. Kids and Teens also consume coffee mainly in the ages of 13 ro 17 kids and teen only count for about 2% of the market we may not market to them but we have kid-friendly products and offering special for child size for instance. Complimentary products will be another area that we will focus on it will contain 75 % of our revenue this will be selling merchandise with different vendors and company we will sell thing like shrts and coffee mug as a way of promoting our business When looking at all the coffee make this is all the company market their products including star buck which is one of the major coffee house since it has been open and continues to......

Words: 385 - Pages: 2


...Coffee coffee coffee coffee......

Words: 253 - Pages: 2


...Healthy Coffee Alternatives In the Hungry For Change Book we discuss the addictive nature of caffeine and when consumed in large quantities, can lead to adrenal fatigue. Coffee is also a diuretic, meaning it purges water from your body. That said, if you want to function at a high level and remain well hydrated, then it would be a better choice to replace coffee with a natural alternative. The list below provides some great tasting substitutes. Teeccino Caffeine-free Herbal Coffee This coffee alternative is popular among those who have removed regular coffee from their diets because it tastes very similar to coffee but is caffeine free. A mix of carob, barley, chicory nuts and other flavors (there are all kinds of varieties) it is truly tasty, can be brewed like coffee (in a French press, via tea bags or in an espresso machine), and mixes nicely with milk, soy milk or just plain honey if you’re more of a black coffee/milk-free person. Yerbe Mate If you're not necessarily seeking a coffee taste, this herbal tea with numerous health benefits is a great choice. Not only does Yerbe Mate taste great hot or cold but it has powerful antioxidant properties, and it can also accelerate weight loss as it revs up the metabolism. Green Tea Green tea has less caffeine than a cup of coffee but enough to give you a boost without any of the coffee jitters. Its also packed with Catechins, which are powerful antioxidants and potent disease fighters. Licorice Tea Licorice tea is......

Words: 315 - Pages: 2

Coffee House Project

...Week 7 - Communication Plan What | Who/Target | Purpose | When/Frequency | Type/Method(s) | Contacts | Project Kick Off Meeting | All stakeholders | Communicate plans and stakeholder roles/responsibilities.Set expectations | Once at project start | Meeting | PM@Project.ComSposor@Project.ComTeam@Project.Com | Project Status Reports | All stakeholders and Project Sponsor | Update stakeholders on progress of the project. | Weekly | E-Mail | PM@Project.ComTeam@Project.Com | Team Meetings | Entire Project TeamIndividual meetings for sub-teams | To review detailed plans (tasks, assignments, and action items). | Scheduled as per project requirementWeekly for the duration of phase completion | Meeting | PM@Project.ComTeam@Project.Com | Project Sponsor Meeting | Project Sponsor and Project Manager | Update Sponsor on status and discuss critical issues. Seek approval for changes to Project Plan and any budgetary approvals. | Monthly | Meeting | PM@Project.ComSposor@Project.Com | Quality Audit | Project Manager, Food Industry Consultant | To inspect project progress and take recommendations for improvementSite Inspection | Monthly | Meeting at Project Site | PM@Project.ComConsultant@Project.Com | Open issues meeting | All stakeholders | To resolve any open issues that need resolution | Ad-hoc as and when needed | Meeting | PM@Project.ComTeam@Project.Com | Project Closure Meeting | All stakeholders | Final project signoff and Go Live | Once at end of project | Meeting |......

Words: 384 - Pages: 2


...A sustainable coffee market A case about sustainable enterprising 2 Alice O, Amsterdam © 2007 Alice O education in a global perspective Oostenburgervoorstraat 90, 1018 MR Amsterdam Email: Telephone: +3120 620 48 15 Website: All rights reserved. Nothing from this publication may be copied, saved in an automated databank or be made public in any form or manner without prior written permission from Alice O. The case may be copied for students on condition that Alice O receives information about the use of the case. If used, the person responsible at the educational institution must send an e-mail to In this e-mail name, address, type of education and contact person should be mentioned as well as an estimation of the number of students using the case. The case can be downloaded for free on Coordination: Daniël van Middelkoop: Martin Oyevaar: October 2007 3 Contents Introduction ..............................................................................................................5 Background ...............................................................................................................6 1. Corporate Social Responsibility and the coffee sector ......................7 2. 3. 4. 5. 6. 8. Fair Trade.......................................

Words: 7693 - Pages: 31


...Compare and contrast essay Coffee Everyone has heard or seen, at least a couple, quips about mornings and coffee. “Coffee-the jet fuel for the morning impaired.” “Sure I’m addicted. But, the life my morning coffee saves today, might just be yours.” There are several options when it comes to getting a morning caffeine jolt, espresso, latte, cappuccino, and plain brewed coffee. Two popular choices are the latte and brewed coffee. A latte is an espresso drink with steamed milk, while a brewed coffee is hot water that has been ran through coffee grounds and a filter. The cups look the same; the substance looks similar; and they both give you a caffeine jolt. Even though they may look similar, and they have some of the same ingredients, there are a few important facts to consider when choosing a morning pick me up. Four major differences are the taste, caffeine content, cost, and nutritional value. First, taste is a major deciding factor. A latte is made with equal parts espresso and milk, so it has a sweet flavor, and because it is made with milk it has a creamy texture that makes people feel all fuzzy inside, like a favorite pair of slippers. Also, flavors like mocha, vanilla, caramel, and mint, can be added to Lattes to give it a unique taste. Meanwhile, brewed coffee has more the consistency of water and is bitter, but, at the same time, it still has the unique flavor that many have come to associate with their morning rituals. To counter the bitterness, flavors,......

Words: 665 - Pages: 3


... Cafe Coffee Day Executive Summary The primary purpose of this report is to state the marketing objectives and strategies for the extension of Café Coffee Day into the Northern Indian market. The northern sector has potential and growing demand for café retails; and through this report it would be clear as to how café coffee day should capitalize on their strengths and exploit the opportunities that lay. The general idea for the first year of extension is to build awareness and create the thrill and the excitement towards Café Coffee Day in North India; this is done with a long term view towards the venture as the first year would focus on building brand loyalty and image for the company to be able to reap the rewards from the second year onwards. The target market of the company is the age group of 15-29, consequently the medium and channels selected to market the products are those that appeal to them and is often within their reach. The other strategies, including the price, services, marketing message, and positioning is also created around the likings of this particular age group. The report would provide the details of the extension and other areas that require the attention via the action plan. And to further examine the details of the extension, the budgeting section would enlist the finances required to support the venture, and state the expected income sufficient for breaking even in the first year. From the report it is discovered that each outlet should target a......

Words: 4113 - Pages: 17