Consumer Behavior

In: Other Topics

Submitted By SashaKristen
Words 2870
Pages 12
Consumer Behavior

Term Paper
May 1, 2008

Consumer Behavior studies how people buy, what they buy, when they buy it, and why they buy it. It involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to a marketer because this may influence how a product is best positioned or how to encourage increased consumption. Since many environmental problems result from product disposal: such as motor oil being sent into sewage systems, or garbage piling up at landfills, this is also an area of interest (Perner, Lars). By recording in my weekly diaries what I consumed daily has taught me how demographic, physiographic, and behavioral variables can affect a consumer’s purchasing power. Family, friends, reference groups, and society are big influencers in what affected most of my buying decisions. Other factors where religious and health reasons. The seven weeks of jotting down the calories, total fat, saturated fat, cholesterol, and other nutritional facts; were helpful in pointing out my daily routines and activities. It gave me a chance to monitor myself and see how I make my purchasing decisions, why I make those decisions, and how those decisions have affected me. As a twenty-one year old Hispanic student living with her guardian, most of my food intakes are prepared by my grandmother at home. She makes me my breakfast every morning which is usually between bagels or waffles during the week, and a nice sit down meal during the weekend made up of eggs, bacon, sausage and potatoes. She does the daily food shopping for the usual necessities at a nearby Pathmark store, with coupons that we receive weekly through the mail. Since we live in an urban neighborhood and have a variety of food markets to choose from that have sales and special discounts, not all of…...

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