Consumer Buying Decision Process

In: Business and Management

Submitted By yong
Words 1938
Pages 8
1.0 Introduction One “official” definition of consumer behavior is “those activities directly involved in obtaining, consuming, and disposing of products and service, including the decision processes that precede and follow these actions”. Moreover, the consumer behavior display in searching for purchasing, using, evaluating, experiences, and idea which they expect will satisfy their needs. Therefore, knowing the factors which influence the buying behavior could increase the sales volume. The consumer behavior is an important factor to indicate the decision making process in buying a car. The buying behavior would influenced by the marketers. The job of the marketers is to “think what customer want” and to guide the company into developing offers, which are meaningful and attractive to target customers and creating solutions that deliver satisfaction to the customers, make profits to customer and benefits to the stakeholders.

2.0 Consumer purchases decision process In the role of consumer, they constantly face choices like how much to spend, what product to acquire, and where to purchase the product. Marketer need to understanding of how these decisions are in order to develop appropriate marketing strategies. The consumer buying decision process comprises five stages: problem recognition, information search/ search for alternatives, evaluation of alternatives, purchase decision, and post-purchase evaluation. The buying decision process is influenced by psychological factors, situational factors, and also social factors. This consumer buying decision process mentions about whether to purchases, what to purchases, when to purchase, from whom to purchase, and how to pay for it. For example, a consumer names Ali decided whether to buy a car, what model to buy, when to buy, from whom to buy, which dealer, and how to pay for it. In the life reality,…...

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