Crafting Strategy

In: Business and Management

Submitted By vanessa17
Words 327
Pages 2
Henry Mintzberg skillfully and competently equates the process of strategy making to the process of making pottery. The strategist is similar to a craftsman, or potter in this case. Mintzberg says, “the crafting image better captures the process by which efective strategies come to be.
” When compared to the planning process of strategy making, I am much more inclined to agree with Mintzberg and theimage he creates. There are several key ideas that Mintzberg parallels to the potter and her craft. First,the potter may create a product that follows in the tradition of her past work, but she may also create awork that breaks away from tradition in a new direction. Similarly, stragies are patterns that are put intoaction over time; but strategies may emerge in a different direction than tradition has previously held.Second, strategy making must be a deliberate process-thought must precede action. But “strategies can form as well as be formulated .” Third, strategists do not necessarily have to be top management runningan organization but removed from the inner-workings of that organization. Instead, like the potter isintimately connected with her work, strategists may be those most intimately connected with thecompany and those products/services it sells. Strategists may be those on the front lines, so to speak.Fourth, the potter may fail to make one piece, but the lump that remains may be formed into somethingcompletely different. In the same way, strategies can emerge any time and at any place; errrosthemselves may become chances for opportunity. The image of a craftsman is someone who isdedicated, passionate, intimately involved with the materials, has a personal touch, has mastered thedetail of their art, and is experienced. The strategist must also be someone who is involved andconnected with their industry and who is personally involved with the industrial…...

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