Cultural Etiquette

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Submitted By jannah561
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Cultural etiquette and communication have become critical elements required for all business people. It is important to understand the uniqueness of cultures around the world and how to apply the skills of proper business etiquette and manners to become more successful.


English is the universal business language. It is helpful if people master it. Knowing other languages would be an advantage.

Non-verbal Communication

Body language can make or break a deal. Building successful business relations across cultures is not only a matter of knowing what to say or when to arrive for a meeting. It involves an understanding on the different body languages and gestures among cultures. It is important to know basic differences in cultures to avoid embarrassment and awkwardness. Every day, we respond to thousands on nonverbal cues and behaviors including postures, facial expression, eye gaze, gestures, and tone of voice. From our handshakes to our hairstyles, nonverbal details reveal who we are and impact how we relate to other people.

Understanding body language of the destination country and interpreting body language correctly will not only assist you to avoid unpleasant situation but will grant you respect from the locals.

There are different forms of greeting acceptable in certain countries.

• Handshake is a common form of greeting on various countries. A vital component you need to bring to any interpersonal encounter is a firm handshake.

` Ingredients of a Good Handshake • Hold the person's hand firmly. • Shake at a maximum of three times. • Maintain constant eye contact. • Radiate positive aura. • An embrace and kiss are also accepted in other countries. Ex: In Saudi Arabia, males kiss each other’s right and left cheeks. • Bowing- common…...

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