Customer Buyer Process

In: Business and Management

Submitted By eitharnasef
Words 12530
Pages 51
Bachelor Thesis Interaction Design

THE CUSTOMER
BUYING PROCESS
- a tediuos affair or a pleasant experience?

u 2010-06-10 u Department of Culture and Society u K3, School of Communication

and Art

Design: Matilda Marcelius Marie Neubauer matilda@marcelius.se marie@neubauer.se

+46-704-35 05 34

+46-707-53 09 93

Tutor: Michael Svedemar

Contents
1. Abstract ....................................................................................................................3
2. Introduction..............................................................................................................3 2.1 Problem statement..........................................................................................5 2.2 Focus and constraints.....................................................................................5
3. Design context and related theories.......................................................................6
.

3.1 How interaction design and service design integrates. ..................................6
.

3.2 Service design ...............................................................................................7 3.3 The importance of the built environment – the servicescape.........................9 3.4 Spatial design ..............................................................................................10
4. Methods..................................................................................................................13
.

4.1 Literature studies..........................................................................................13 4.2 Observations.................................................................................................14 4.3 Service…...

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