Defining Marketing

In: Business and Management

Submitted By lcarter01
Words 705
Pages 3
Defining Marketing
LeeAnna Carter
Marketing/421
September 17, 2012
Tina White Potter

Defining Marketing
Marketing is a term that I have heard in television shows, movies, and in common conversation but never really understood what it meant. I assumed it involved organizations advertising products or services to obtain a wider customer base. The more I read the more I learn that yes, that is part of what marketing means, but if covers so much more.
I would define marketing as a means to retain and attract customers to a particular organization. This could mean making a wider base of customers aware of a service or a product that is offered by an organization or making sure that the service or product is still a necessity for the client base. If I owed an ice cream shop for example I would first make sure that there is a need for service and the product that I am offering. I would research the nearby like companies to make sure that my product will be beneficial to the public. I would then make sure that the community was aware of by business and new of the products I would offer. According to Perreault, Cannon, & McCarthy (2011) marketing is a means of making identifying a customer’s needs and directing a system that satisfies those needs (Kotler & Keller, 2012) define marketing is delivering and exchanging a product or service that have value to the community.
Based on the definitions provided by Perreault, Cannon, & McCarthy (2011) the focus of marketing is to satisfy the potential customer and ensuring that that need is intertwined with the organization’s mission. Using customer satisfaction, total company effort, and profit as a guiding force to the marketing concept will assist in making the organization successful. The main focus based on this definition is that if the customer is not satisfied with your product or service they will not…...

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