Definition of a Marketing

In: Business and Management

Submitted By Cecily1
Words 936
Pages 4
Definition of Marketing Paper Written By Cecily Hickman
University of Phoenix Marketing 421 – Marketing August 28, 2012 Prof. Catherine Lovett

Marketing is an important asset to any business in the fact that it helps a business to be able to remain competitive in the industry and it also, depending on how well the marketing department is for a specific company, helps them to set a precedence of uniqueness and individuality in the industry. In this paper, I plan to define marketing, talk about what I perceive marketing to be, and discuss the importance of marketing to an organization. Marketing is currently defined as “the action of promoting and selling products and services”. I also understand that marketing is responsible for making sure that the specific product that is sold for an organization is set up and presented to the world in the most effective way possible. For example, I work for ADT security services and my company is always marketing our company as being the leader in the industry when it comes to providing security solutions for not just your home, but your business. This is always the first thing that ADT leads with and me being a Sales Representative, this is the first portion of information that we provide to our customers before we even begin to talk about what it is we offer. I have worked for companies were the marketing team involved the sales team in input for the developing of new products or if they needed to know what should have been done to continue to win more customers to the company and retain them. Marketing is not responsible for actually selling products and I think that is a misconception that many have. Usually Sales and Marketing and linked together. And while one does…...

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