Dialog

In: Business and Management

Submitted By aspirekj
Words 1080
Pages 5
Dialog Axiata Plc
Dialog Axiata Plc (hereinafter called as Dialog) is a subsidiary of Axiata Group Berhad. It is the largest and fastest growing mobile telecommunications network in Sri Lanka. The Company is also one of the largest listed companies on the Colombo Stock Exchange in terms of market capitalization and is Sri Lanka’s largest Foreign Direct Investor (FDI).
Dialog has three reporting segments namely mobile operations, fixed broadband operations and television operations. However the actual operations differ from the above and are segmented into three tiers namely Customer facing units, Business units and Service units. The later segmentation is used in the strategic and financial planning process. Customer facing unit Business units Service Units
Enterprise customers
Individual
customers
Corporate
Finance
Corporate
Planning
HR
Technical
Support
Operations
Dialog TV
Dialog Broadband
E-Commerce
Dialog Mobile
Network
Infrastructure
G-Box

Strategic planning process
Axiata, the parent company of Dialog, sets macro financial targets for each of its subsidiaries taking into account the Axiata’s vision and objectives, economic factors of the respective countries (i.e. GDP growth, inflation, interest rates), mobile penetration, broadband penetration, government policies and initiatives of competitors etc. Dialog which is one of the subsidiaries of Axiata sets their strategic and financial plans according to those objectives.
Dialog usually sets two types of strategic plans. 1. Long Range Strategic Plans for seven year period 2. Medium term plans for three to five years

Long Range Plan
Dialog sets a long range plan for a seven years period. When setting medium term plans the long range plan is referred.
Medium…...

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