Ebay Analysis

In: Business and Management

Submitted By myrasawan17
Words 420
Pages 2
CASE STUDY OUTLINE

Case studies should generally subscribe to the following organization:

• Title. A thoughtful title that captures the essence of the case study.

• Abstract. (or Summary) A one- or two-paragraph statement summing up the study (what, why, when, where, how, and who). This summary introduces the project, questions, hypothesis, and highlights of the important findings.

• Introduction. (or Background). Describes what you did, and why it was of interest—opens the door to the case study and tries to get the passersby to enter. Typically several paragraphs, the introduction includes background information about the building/space, the designer's intent, the myriad of interesting topics to study, what sparked your team's curiosity, and how the team decided on the topic.

• Hypothesis. (or Hypotheses). Presents the hypothesis (or hypotheses) that is the basis of your investigation, describes the question(s) that led to development of the hypothesis, and explains why the hypothesis was framed as it was (technical background, design interest, occupant concerns, etc.). Include a series of inquiry questions that would logically help you substantiate or refute the hypothesis. These will logically serve as stepping-stones for the methodology.

• Methodology. Describes the step-by-step procedure employed and explains why it is appropriate to this case study, provides details of how, what, when, where, and who. It should be easily repeatable by another team.

• Results (or Data). Presents the data that were collected (so the reader can make a judgment about your work based on same information you used); the data should be organized and processed to some extent for clarity but should not be just a summary.

• Analysis. An explanation of what the information you collected means in the context of the…...

Similar Documents

Ebay

...eBay: “The world’s largest online marketplace”- A Case Study J.Gopalkrishnan* V.K Gupta** Abstract eBay, Inc. is the largest and most popular marketplace on the Internet, allowing members to buy and sell almost anything. Launched in 1995, about 147 million people now use eBay. An estimated 430,000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service, called PayPal, enables transactions nearly anywhere in the world. eBay proclaims “trust” between buyers and sellers as the key to the success of the marketplace. eBay is the “The world’s Online Marketplace”, which is its positioning statement, and it means many things about the company’s identity. It enables trade on local, national and international basis, with a diverse and passionate community of individuals and small businesses. eBay offers an online platform where millions of items are traded each day. The objective at eBay was to “to develop the work ethic and culture of eBay as a fun, open and trusting environment and to keep the organization focused on the big picture objectives and key priorities. The company market capitalization had surpassed that of even Amazon.com, making it the “world’s most valuable Internet retailer”. Pierre Omidyar, founder, is focused to achieve excellence in strategic management for improving the company’s strategy, sustaining the company’s growth and business performance, and potentially expanding from online auctions into general......

Words: 3943 - Pages: 16

Ebay Analysis

...• The biggest on-line electronic exchange platform • The eBay brand • First mover advantage • An active and vocal community of users • Learning from experience Unique competences • A unique form of account management that balances central control versus decentralised community involvement • Leadership in terms of ability to renew the Board and keep a sense of consistency • Electronic platform management skills • Partnering on the internet (deciding when and how to compete) • Web 2.0 management skills You might choose activity mapping or value chain analysis to get into the specifics here. It is important to recognise that it is not a single competences that matter so much as linkages between activities. INTRODUCTION eBay Incorporated, a US company headquartered in San Jose, California, provides online marketplaces for the sale of goods and services, online payments services, and online communication offerings to individuals and business in the United States and internationally. With more than 90 million active users globally, their collective impact on e-commerce is staggering: In 2009, the total worth of goods sold on eBay was $60 billion — $2,000 every second. The business strategy of eBay is exemplified in the company’s mission statement, “eBay’s mission is to provide a global trading platform where practically anyone can trade practically anything”. In the following report, I will analysis eBay’s business including their financial statement,......

Words: 2648 - Pages: 11

Ebay Accounting Analysis

...1. Ebay Strategy Analysis Strengths | Weaknesses | Global Leadership for Online AuctionsBusiness ModelCustomer Relations ManagementPaypal | Need to Overcome Fraudulent TransactionsVulnerable to system breakdownsLack of New Ideas | Opportunities | Threats | New and Emerging MarketsMarket Penetration | CompetitionConsumer ConfidenceUncontrollable Cost | Strengths Global Leadership for Online Auctions Ebay is a giant marketplace used globally to buy and sell things of wide variety around the world. This is the top of the mind way of selling or buying things in the internet. No other companies can even come second to Ebay when it comes to providing a place where sellers and buyers meet. Business Model The company has essentially zero cost. They do not have warehouses to store goods, nor do they have employees to pay to maintain a store. The business model is simple and effective. People can sign up and just start buying or selling in an auction type setting. Unlike the other auction sites where people feel that they are not getting ripped of their money, the auction in ebay is transparent. You don’t pay for a price over your valuation of the item. Customer Relations Management Ebay can costlessly collect data from buyers and sellers because they have to sign up for an account before they can make transactions. This data is a valuable asset towards understanding people’s attitudes in buying or selling. Buyers and sellers can leave feedback to one another......

Words: 1886 - Pages: 8

Ebay Analysis

...Managerial Analysis By: Aneli, Jeanille, Monica, and Daniel Contents Company Overview…….……………………….....……Page 3 History...…………………………………………….……….…Page 4 Historic Timeline………………….…………….…..…….Page 5 Financial Overview...…………………….…………….…Page 6 SWOT Analysis…………………….……………..….…..….Page 7 Working at eBay......................….............Page 9 International Locations……………………………..….Page 10 Company Overview EBay is the largest online marketplace in the world. EBay has became one of the most popular auction sites we know of today. One can find more than 18,000 categories of merchandise on eBay, including big-ticket items such as cars and real estate. EBay is not so much an e-commerce site as it is a trading community, where buyers are sellers find one another and conduct transactions. It currently has approximately 88 million active users around the world. The company has since expanded by acquiring innovative businesses, such as Shopping.com, Stub Hub, Bill Me Later and others, which have positioned the company as the global leader in e-commerce and payments. They introduced PayPal which makes it easy and quick to send and receive payments online. They have also acquired Skype, Rent.com, and Half.com. Throughout the years, eBay has accomplished many things. In 1998, the eBay Foundation was established. It engages eBay employees through charitable giving and volunteerism. The eBay community has raised more than $165 million for charity and more than......

Words: 1352 - Pages: 6

Analysis of Intel and Ebay

...1. Discuss whether the analysts following Intel appear to have been influenced by any biases, both generally and in their reaction to Intel’s announcement in September 2000 (3 marks). 2. Discuss whether James Stewart’s assessment of eBay reflects any biases (3 marks). 3. In what ways are the events described at Intel and eBay similar and in what ways are they different (4 marks)? Question # 1 Brandt Cornell’s paper “Is the response of analyst to information consistent with fundamental valuation?” reveals that analyst recommendations are pro cyclical. As bad news arrives and the underlying price of the firm’s stock goes down , analyst downgrade company , the opposite effect arises when good news arrives. As Cornell says , this leads to a positive feedback loop. Thus, if analyst recommendations influence investor actions , then such a feedback could strengthen price movements in both direction. recommendation on DCF valuation but instead relied on representativeness. Debondt and Tahler (1990 found a tendency towards overreaction in forecast changes and under reaction in forecast revisions. As in the case of Intel , managers responded that market had overreacted. Debondt and Tahler also found overreaction for positive forecast modifications and under reaction for negative forecast modifications. Finally, they also found that overreaction, under reaction and excess optimism increase with forecast horizon suggesting that the longer the prediction......

Words: 1166 - Pages: 5

Ebay Analysis

...eBay, Inc. (2002) Overview eBay 2002 Founded in 1995 by Pierre Omidyar and Jeff Skoll, the eBay online marketplace was developed in order to provide individuals a place to sell goods and services. eBay became a phenomenon that attracted some 10 million auctions in its first three years. This success provided eBay the necessary foundation to complete an initial public offering (IPO) in 1998. eBay’s online auction concept is relatively simple. Sellers register with eBay and use its suite of online tools to place nearly any item up for sale. Buyers navigate eBay’s vast array of categories or use search functionality to find goods or services that they wish to bid on. Once the auction is won, the buyer may use PayPal, the online payment service, to complete the transaction. Perhaps the most powerful part of the eBay process lies with the feedback scores that are given by both buyer and seller following the completion of the transaction. Feedback scores are public information and allow other buyers and sellers to determine whether a person is worthy of doing business with or not. A negative feedback on eBay is akin to having a bad credit score with a bank. By providing a marketplace for “new and scarce goods, end-of-life products, and used and vintage items,” eBay provides a valuable service in which they attempt to “make inefficient markets more efficient.[1]” While other Internet business models have failed in recent......

Words: 5371 - Pages: 22

Ebay

...December 2006, eBay Inc., a US company that offered e-commerce, e-payments and internet communication services globally, announced its plan to form a joint venture with China-based online portal and wireless operator, TOM Online, in which eBay would have 49% ownership.1 The move reflected the increasing difficulties foreign internet companies were facing in their attempts to snatch a share of the Chinese market amid fierce competition and a changing market environment. eBay first set foot in China in 2002 by acquiring 33% interest in EachNet—a domestic online auction company, followed by a full acquisition in 2003.2,3 In 2005, eBay acquired Skype4 to expand into the online communication sector. While Skype was a wholly owned subsidiary of eBay globally, it operated indirectly in China via a joint venture with TOM Online. Due to this existing relationship between the two companies,5 TOM Online seemed to be a natural choice of partner for eBay’s subsequent decision with regards to its online marketplace business. Recognising TOM Online’s local knowledge and political connections, eBay believed that a joint venture would benefit its failing business in China and help the company further develop its Chinese market.6 Some analysts questioned whether political connections alone were the answer and suggested that eBay focus on its product and service offerings.7 Vara, V. and Chao, L. (20 December 2006) “EBay’s China retreat highlights a tough market”, Wall Street Journal. eBay......

Words: 12355 - Pages: 50

Ebay

...Contents Company overview 2 Company mission, vision and goal 2 Organizational Chart 3 Market Analysis 4 Competitor analysis 5 SWOT analysis 6 Service Management (Chapter 9) 8 CHAPTER 4: CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES FOR BUSINESS MARKETS 14 COMMENTS AND SUGGESTIONS 15 REFERENCES 17 Company overview EBay is the largest online marketplace in the world. EBay was founded by San Jose, California launched in 1995, by Pierre Omidya. It encourage members to establish business through eBay and members can buy products through online also. EBay has an online payment called PayPal, based on the study number of current active user in eBay are 152million,which are fee based user. Each day nearly 1/3 internet users in United States visit eBay,purchase and sell products in eBay marketplace. Because from EBay website offering multi products there. EBay user can save a lot of time to shopping, and sellers can easily promote their products through eBay. Proclaims “trust” between buyers and sellers as the key to the success of the marketplace Company mission, vision and goal The mission of Pierre Omidyar establish EBay with a simple idea which is "People are basically good". At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world. The objective of eBay is have fun, open trusting environment to develop the work ethics and culture ,to keep the......

Words: 4603 - Pages: 19

Ebay Analysis

... [pic] eBay, A Company Analysis [pic] Analyzing, eBay’s Strategies, Financial Performance, S.W.O.T, and Competitive Strength in the Online Auction Industry Prepared for: Dr. Patrick Kreiser Prepared By: Katelynn Coghlan Tommy Pauley Patrick Scott October 26, 2005 There is no doubt that eBay holds the power in the online auction industry. An analysis of the key factors of their company was compiled to find out what the eBay strategy is, and how they are doing financially. Also an internal analysis of their strengths and weaknesses and an external analysis of their opportunities and threats have been provided. Finally, a strength assessment of the main competitors in the online auction industry has been determined to see how strong each competitor is. From its beginning in a San Francisco living room, eBay has grown to be in a league by itself. Analysis of eBay’s Strategy and Business Model Before eBay could begin to compete in the online auction industry a strategy and business model needed to be developed (Appendix A). eBay had to define the businesses they would be competing in and how they would compete in those specific businesses. They also needed to define how they would be a successful service to their customers. Corporate level strategy eBay’s corporate level strategy was to become a diversified business. They wanted to diversify not only the products they offered but also their customer base and global reach. By......

Words: 4036 - Pages: 17

Ebay

...EBay Corporation Inc. Business strategy and policy Introduction E-commerce and online industries are firms who market and sale their products online. The internet is the main selling unit that connects the retailers and the consumers. It helps people make purchases more easily than when the go to stores in search of products to buy. EBay Inc. is a sole proprietorship formed around sept 1995. The incorporation took place in California in May 1996 and corporates in Delaware in April 1998. In other to sustain and maintain the success of the company Pierre and his co-founder, Jeff Skoll brought in Meg Whitman who studied business at Harvard business school with the experience of branding company for example Hasbro. Ecommerce and online industries are firm who market and sale their products online. The internet is the main selling unit that connects the retailers and the consumers. It helps people make purchases more easily than when the go to stores in search of products to buy. EBay’s mission statement The mission statement for the corporation “our mission is to provide a global online market place where practically anyone can trade practically anything, enabling economic opportunity around the world”. This mission statement simply states the goal of the company, it states the vision of what eBay has planned and will contribute to do for the buyers and sellers around the world. This gives the customers enough confidence in the company to make payment with trust and...

Words: 3362 - Pages: 14

Ebay

...The Challenges Facing eBay in 2008: Abstract EBay in 2008 announced that its long-time president and CEO, Meg Whitman was to retire and pass on her responsibility to a new president and CEO, John Donahue. After the CEO transition, Donahue faced several significant challenges, including much slower growth in eBay's core online auction business, what to do to make the recent acquisition of Skype profitable, declining numbers of auction customers (chiefly due to increasing competition from Amazon's then new and popular auction site), and weaknesses in key economies across the globe. Competitive advantage is important role in developing sustain strategies. Using porter’s five forces, this paper analyses the five factors which affect eBay strategies. These factors are major in helping the company to identify the key issues and ways of coping with complexity and change. To determine how profitable and the position of eBay in the current market, a strategic group map, weighted competitive strength assessment and financial ratios analysis were conducted. The three analyses reveal that the company is still in good standing even though there is immerse competition which results in profit margin declines. Finally this analysis looks into problems that top management of eBay is facing. With acquisition of other companies that support the company’s core business and adjusting the current strategy to encompass the company’s globalization efforts in good time the......

Words: 1825 - Pages: 8

Ebay

...group assignmen Group 8 eBay- Fine- Tune its Strategy E-commerce assignment group: eBay ABSTRACT 1 EBay is one of the world leading companies, specializing in online retailing market, which has been really famous for its amazing business model and selling strategies at the point of several decades ago. It was once to be deemed as the monopolist in the online auction market business with so many successes. However, as the competition is becoming more and more intense, along with many new effective business strategies coming to the online retailing sector, the companies had committed in some mistakes as well as faced with a number of difficulties. It should and must change in order to keep up with the market speech. This paper is not only to give an overview of eBay’s company but to analyze deeply its current situations, of which providing the 8C’s, 5 forces and other relevant model analysis. In addition, the key reasons for eBay’s changes as well as key factors for its success had been identified. The recommendations for Vietnamese enterprises were also included. High Quality Class No. 2 Business Administration – Group 8 E-commerce assignment group: eBay TABLE OF CONTENT ABSTRACT ------------------------------------------------------------------------------------------------------------ 1 TABLE OF CONTENT ---------------------------------------------------------------------------------------------- 1 I. OVERVIEW OF......

Words: 6761 - Pages: 28

Ebay

...Strategic Position is how well an organization matches its internal resources and capabilities to its external environment. A SWOT analysis is helpful to summarise the key issues arising from an analysis of the business environment and the capabilities of an organization to gain an overall picture of its strategic position. This can also be useful as a basis to generate strategic options and to assess future courses of action. A SWOT is company specific as opposed to the Porters five forces which is industry specific. The aim is to identify the extent to which strengths and weaknesses are relevant to, and are capable of dealing with changes that take place in the business environment. Internal Resources and Capabilities Financial Resources Ebay is a Public Listed Company with corporate responsibilities to its shareholders. In 2006, it earned a gross profit of $4.7 billion and its total assets were $13.5 billion. This financial strength gives it opportunities to invest in activities to increase its financial strength through growth into related and other industries, global markets and also to investing in technology to increase customer satisfaction. It also allows it to invest in marketing to attract further customers and to invest in fraud prevention to protect its valuable intangible asset, its brand name. The Value Chain If organizations are to achieve competitive advantage by delivering value to customers, managers need to understand which activities......

Words: 4759 - Pages: 20

Ebay Case Analysis

...sell their own personal items to anyone with internet access at any time. eBay is full of much strength such as their ability to globalize their brand. This is also one of their main weaknesses. Since eBay is an online business, anyone with internet can access the website. While they have the potential to reach out to everyone, not everyone uses the internet. One of the issues eBay faces is that the internet usage in Asia is very low especially considering over half the population resides there. E commerce was growing everywhere which definitely helps eBay’s business. One of eBay’s great accomplishments is their ability to acquire several other successful businesses. They don’t just take over random businesses because they can; they acquire businesses that can help them out with their own business. For example, PayPal goes hand in hand with the type of business eBay runs. It gives users a more secure way to use their website which consumers definitely appreciate. Along with their feedback forum which allows consumers to voice their opinions, the fact that both sides (buys and sellers) feed off one another and cause the popularity of the other side to rise really makes consumers feel like they are a part of the business. This is part of what makes eBay such a great success. Although they have their share of challenges with globalization and competition, they do so many things right. The idea of eBay originated from French born Pierre Omidyar, a computer science graduate......

Words: 2598 - Pages: 11

Analysis of Ebay Inc

...Brochure More information from http://www.researchandmarkets.com/reports/586842/ Analysis of eBay Inc Description: The product Company Analysis is a highly comprehensive research analysis on the particular company and its competitors. A company analysis includes a complete and comprehensive analysis of the selected company, an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of the company chosen, a business segment analysis of the segments that particular company operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors. In general, every company profile includes two to three competitors of that company. If the customer is looking for a specific competitor, we can very easily customize the report to meet such a requirement. A financial analysis of the selected organization is also presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Any extra request for data on a company can further be incorporated in this profile at no extra charge to our customers. A SWOT Framework Analysis of that company as well as its competitors completes this in-depth product - Company Analysis . Contents: A. Executive Summary B. Looking at the......

Words: 819 - Pages: 4