Emerging Tourism Markets: India and China

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Submitted By hulahop
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INTRODUCTION
Tourism industry is one of the most profitable industries in many countries (Sinha, 2004). Whenever tourists visit a country, they bring in additional resources to the destination and such resources contribute to the development of the destinations and the country itself. It is therefore no surprise that many countries make tremendous efforts to tap income from the tourism industry (Australian Government, 2004).
Among these countries are India and China. In the recent years, there have been major improvements in the tourism industry of the two countries which have restructured their mode of operation in handling tourists by providing high standards of accommodation and levels of service (Bikyamasr, 2012). This essay looks at recent tourism developments and trends that have been happening in India and China and it further looks at the likely future trend of tourism in these two emerging countries.

INDIA
In India, the development of the tourism industry has been on the rise in the last four years. At the moment, the industry is largest service industry contributing to about 6.3% of GDP and accounting of 8.78% of total jobs (Sinha, 2004). Though the country has not fully developed its tourism industry, further availability of tourism sites and products and adequate human resources could definitely aid this industry to rise to its full potential.
According to Seth, Bhat & Sushma (2010), in 2008 the tourism industry in India was at its infant stage. At that time the industry accounted for a volume of about 0.4% of the world population, far much below any other country with similar resources. From studies and comparison with other countries, the government realized that it had a lot of potential and as a result urgent measures were taken in order to improve its share in

global international tourism (Sinha, 2004). It is at this stage that they…...

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