Engagement Campaign for Imt Ghaziabad Facebook Page

In: Business and Management

Submitted By pranav604
Words 450
Pages 2
Aim: Engagement Campaign for IMT Ghaziabad Facebook Page
Group’s underlying criteria for the creating of the page: The idea of this campaign is to engage the MBA aspirants who have short-listed IMT-G as one of the colleges they are willing to apply to. Hence we wish to design a campaign that will provide a platform for better engagement with this TG and rouse their interest towards the college.
The contest will be a quiz (not very serious but related to the world of business) which is broken up into 5 parts, one for each day. The subjects covered each day will broadly cater to all the major aspects of MBA. The idea is to acquaint the aspirants to the life in a typical b-school and create that aspirational connect with IMT-G. The broad topics in mind are: (i) Branding, (ii) Product Management (iii) Supply Chain and operations, (iv)Finance, (v) HR
The deliverables for this assignment are as below: 1. Designed FB cover page:

2. Terms & Conditions for participating in the contest: As a part of engagement activity, it will be mandatory for all the participants to log into the page for a period of 20-30 mins every day to play the quiz. Anyone failing to do so on a particular day will be disqualified from the quiz. This will ensure a guaranteed participation from the serious aspirants throughout the campaign period. Though we will allow anyone to take a quiz any of the 5 days to test their knowledge, just that they would not be considered for the evaluation purposes. 3. How the contest runs and winners will be judged: As mentioned earlier, the contest will span over 5 days covering the various aspects of MBA and a cumulative score will considered to arrive at a winner. Participants will have to play the game every day to be in the race for the first prize.

4. How contest will be promoted: a. The link of the contest to be put up on the…...

Similar Documents

Web Campaign

...WEB CAMPAIGN Objectives: * Drive targeted traffic to the Facebook page and increase “Likes” of Social Magazine by 300 in a 6 month period. * Increase followers on Twitter * Develop customer relations through social media platforms like Twitter and Facebook * Establish the company in local search * Increase the customer database by 20% each week. Through the Web Campaign we aim to use the company’s Facebook page as a dominant source of information since the company’s website is currently under construction. Through this campaign, our aim is to spread awareness of the magazine, attract new readers, and keep current readers from switching over to other magazines. This will be done in the following ways: 1. Content Teasers Without giving away the whole story, social media sites offer publishers a chance to give readers a glimpse of what’s in their current issues, with the hopes of either redirecting readers to a web version of their print publication, or to a magazine stand to purchase a hard copy. Either way, headline glimpses are a great way to hook readers who might otherwise have missed a story in which they have interest. 2. Content Enhancement Since Social magazine does not offer digital versions of their print publications, social media sites let magazine publishers take advantage of the benefits of digital publishing and the large audiences who have become faithful social media users. Photo galleries, video sidebars and the many other......

Words: 1357 - Pages: 6

Obama's Campaign

...The Obama campaign was a revolution dedicated to the utilization of social media to connect directly to the American public; their means of communication trigged a change that forever transformed the face of political campaigning. With the ability to communicate with supporters, they fully understood the potency of using social networking sites such as Twitter and Facebook. Through social media, they were able to mobilize and encourage supporters’ contribution in the campaign trial, with sites such as meetup.com. Social media also played a part in their fundraising, strategically using social networking sites, the main campaign website MyBarackObama.com, e-mails, text messages, etc. to receive donations. Last but not least, they were able to fully take advantage of the traffic flow to sites such as YouTube and Google to advertise their campaign. Facebook, known as one of the most dominate social networking sites of today’s society with nearly 600 million users. According to ‘Me Media’ by Cassidy(2006,pp.50–59) In 2006 “ Facebook was used at over 2,000 United States colleges and was the seventh most popular site on the World Wide Web with respect to total page views”. It was no coincidence that one Obama’s leading strategist was the Facebook cofounder Chris Hughes, whom at the time was 24 years old. The campaign spent approximately 467,000 dollars on Facebook advertisements targeted at the younger demographics between 18-29 years. There were more than 100 Facebook groups......

Words: 2102 - Pages: 9

Performance Review Takes a Page from Facebook

...from age” (p. 30). Some research has shown that the young and old use social media sites, such as Facebook, just as much as the other, but just for different reasons (Ladegarad, 2012). As compared with social media sites, social network performances reviews are viewed differently between the generations. While the younger generations view feedback as a learning opportunity, the older generation views it as judgment (Jacques, n.d.) . Social network performance reviews are mimicking social media sites so the same result can be expected for effectiveness. Discussion of Statement “The biggest payoff of these social network style tools may prove to be better performance by the boss” and Rational of Whether or Not This Statement Justifies the Time and Cost of Implementing These Systems I feel that the statement, “The biggest payoff of these social network style tools may prove to be better performance by the boss” does justify the time and cost of implementing such systems. This new way of implementing a social networking style of performance review cuts back on the traditional face-to-face employer/employee encounter that many find uncomfortable. Questions about performance and efforts can now be submitted via the social networking site to be viewed and answered from not just managers but peers as well. Employees are even required to post weekly and quarterly goals of their profile page and if not done, the site notifies management (Noe, Hollenbeck, Gerhart, & Wright, 2011, p.......

Words: 1030 - Pages: 5

Performance Review Takes a Page from Facebook

...Performance Review Takes a Page from Facebook Human Resource Management Foundations May 20, 2012 Abstract Performance reviews are an important, if not necessary, management obligation. Yet all too often it is not done well if at all. There are a many of reasons why performance appraisal is not as effective as it could be. The first is that many organizations do not have clearly established corporate objectives for undertaking performance reviews. Many supervisors, particularly in large organizations, routinely complete the required forms which are then filed and the subject not mentioned again until the next review period, usually a year hence. To be effective, there should be clear objectives for doing performance appraisals and everyone in the organization should understand why it is being done. Social network performance reviews are faster and much more efficient. Performance Review Takes a Page from Facebook 1. Agree or disagree with this statement and provide reasons for your response. “If you have regular conversations with people, and they know where they stand, then the performance evaluation is maybe unnecessary.” The performance evaluation is always unnecessary even if a supervisor is has regular meetings and conversations with their employees. Even if a supervisor feels like the employee understands their current performance ability and possible improvements, the employee may not be aware or may not know what steps to take in order to improve their......

Words: 1157 - Pages: 5


...Facebook James L. Horton Should your company have a Facebook page? Do you have a choice? Facebook started as a way for college friends to get to know each other, but it departed academia a while ago. Many well known and not so popular brands have Facebook pages -- whether they know it or not. Friends and fans have put up pages using brand names and logos. Consider company D (purposely left nameless). Dealers of this company’s branded goods have Facebook pages dedicated to company D with as many as 80,000 fans. Hundreds of individuals also have put up Facebook sites using Company D’s name. Or, consider Company X. Company X has an active Facebook page with a wall filled with press releases and information that are probably posted on its web site as well. X claims 779 fans. How many are employees, how many clients and how many people looking for jobs? Company Y claimed 297 fans at the time of writing. However, beyond links to the firm’s web site and a brief statement about the company, there is little of interest for friends and fans. There were only two items on its wall, one a photo posted five months before. The company apparently has little idea of what to do with its site and is making no effort to keep it up. On the other hand, Company Z, a major auto manufacturer, had 39,600 friends of one its autos at the time of writing. This active site has fans, employees, critics and potential purchasers posting on the company’s wall. However, the firm makes and sells more than......

Words: 1883 - Pages: 8

Facebook Analysis

...Analysis: Facebook, Inc. Merlinda C. Lucas MBA6008 Global Economic Environment Instructor: Lester Hadsell Abstract The Coffee Crisis case study illustrates how the decline in coffee consumption and the rise of coffee production was addressed by the governments of coffee producing countries in 2004. The coffee market was identified, defined and explained in the context of both international nature and structure. The new entrants into the coffee market were identified and examined. A supply and demand analysis was conducted to address what the shift factors were and what were some of the changes in consumer behavior. It was concluded some of the remedies presented by the International Coffee Organization, Inter-American Development Bank and Oxfam were incorporated to help elevate some of the issues presented and analyzed. Facebook, Inc. is the world’s leading social networking company. It became a public traded company on May 18, 2012, filing a $5 billion initial public offering (IPO), “making it one of the biggest in tech history and the biggest in Internet history” (Tangel, Hamilton, 2012). Facebook is social networking service, established in 2004 and headquartered in Menlo Park, CA, that builds products to create utility for users, developers, and advertisers. Users (people) use Facebook to stay connected and share and express what matters to them with their friends, family, and community through their user profiles. Developers use the Facebook......

Words: 2249 - Pages: 9


...Facebook for business Business Facebook Pages have a communicative intent different from individual users and Facebook Groups. Businesses seek to move beyond phatic culture to influence users through content-rich information. As Facebook Pages represented an official channel of communication for businesses, they seek to use Facebook as a medium for advertising, marketing, and public relations purposes (Facebook.com, 2010). This explained that the Facebook Pages, in contrast to individual profiles and group pages, are the least private because their content is visible to anyone on the Facebook network. If users choose to connect to a company’s page, they can do so automatically without a friend request being accepted by the company. Followers of a company’s page are known as “fans”. (1MORE RELEVANT PARAGRAPH) How online brand communities work Motivations behind clicking the “like” button, according to Elizabeth Bushelow from Strategic Communications Elon University, an individual always has a motivation behind liking a Facebook fan page. Brand community members join a community based on either the positive or negative feelings they have towards brand further, individuals choose to join a Facebook brand community because they are loyal to that brand. Other motivations for joining these brand communities are economic benefits, such as discounts, competitions, and lotteries, and entertainment. Providing exclusive deals and discounts available only to members of the Facebook......

Words: 755 - Pages: 4

Evaluation of Groupon Facebook Fan Page

...Another Facebook fan page I would like to talk about is the fan page of Groupon Hong Kong. I think it cannot effectively act as an advertising tool and build relation with audiences and visitors. First, the fan page cannot efficiently build awareness among target audiences. The fan page of Groupon has 7 years of development, it was set up in 2007 and already got 11,892,526 likes on its fan page. It seems that the fan page of Groupon is popular, but that’s is not the truth. After searching the website of Groupon, the likes on the fan page was gained by the $50 coupon provide by the company, which can get by liking the fan page on Facebook. However, Groupon did not make good use of these likes and audience, by taking a look of the status and posts on the fan page, nearly 99% of them have no comments left by audience, also, the posts only got 10-20 likes each, which is lesser than 0.000001% of totally followers of the page, more importantly, the likes keep decreasing from 2012. Although, the followers of the fan page are mostly between 25-34, which are the heaviest users of Groupon, but the posts and information on the fan page are not welcomed by them according to the number of likes the posts got. Second, the content of Groupon’s fan page failed to build up a positive image among audiences and followers. Groupon is a company offering group buying service, which provide a cheaper price of different product and service, the key message of Groupon is ‘buy cheaper with a......

Words: 848 - Pages: 4

Customer Engagement Co-Operative Food

...Customer Engagement at The Co-operative Food Customer Engagement is going beyond exceptional service and is about delivering more personalized experiences based on authentic relationships with customers. The more the store owner knows about the customer, the more personalized the customer experience will be. This, in turn, leads to repeat sales and having potential loyal customers. Co-operative Food sees new technology as a main factor of improving customer engagement and they put emphasis on consumers to make more ethical choices. Sustaining engaging relationships with hundreds or potentially thousands of customers is an impossible task for Co-operative Food. This is why they focus on engaging marketing efforts with their top customers as defined by repeat sales and word-of-mouth referrals. They use online tools to help them manage all of this information. Co-operative Food want to cultivate stronger relationships with those top customers by providing insider deals and other perks not offered to their larger customer base. social media is an established platform for building good customer relationships. They can effectively engage with their customers both online and offline and comes down to: A passion for their business that comes through in the way they interact with customers, talk about their products and services, and freely share their expertise. Sincere interest in helping customers make the right purchasing decisions based on their particular......

Words: 697 - Pages: 3


...scorecard for Facebook. It will take into account ascertainment of the strategic objectives of Facebook as a whole, and also develop distinctive objectives within each of the aforementioned perspectives for the unit. To start with, the basis of the different perspectives of the balance scorecard is with respect to the vision, mission and strategic objectives of Facebook as an organization with individual custom metrics and targets. Facebook Inc.’s Strategic Objectives STRATEGY Customer Satisfaction Continuous Innovation Increase in Revenue Generated Facebook Brand Management STRATEGY Customer Satisfaction Continuous Innovation Increase in Revenue Generated Facebook Brand Management VISION “People use Facebook to stay connected to friends and family, discover what’s going on in the world, and share and express what matters to them.” VISION “People use Facebook to stay connected to friends and family, discover what’s going on in the world, and share and express what matters to them.” MISSION “Facebook's mission is to give people the power to share and make the world more open and connected” MISSION “Facebook's mission is to give people the power to share and make the world more open and connected” The following chart indicates the balanced scorecard of Facebook Inc., taking into account the four different perspectives. Strategy Objectives | Measures | Key Performance Indicators (KPIs) | Benchmarks | Facebook Brand......

Words: 3940 - Pages: 16

Facebook Imc

...Ideasaurus 15 Facebook Custom Audience Integrated Marketing Communications 15 Facebook Custom Audience Integrated Marketing Communications Executive Summary Project Purpose Facebook’s Custom Audience is one of today’s fastest growing marketing solutions. Ideasaurus’ goal is to increase the awareness and consideration of Facebook’s Custom Audiences with B2C (Business to Consumer) marketing decision makers as well as increase the awareness of the Custom Audience product and encourage B2C marketers to consider utilizing Custom Audiences at their company.The underlying value of Facebook’s Custom Audiences is that it allows marketers the ability to conduct ethical advertising using their own databases while maximizing ROI on their social media advertising budget. With many small to mid size companies, social media advertising was never a real option with very little reliable data to understand if the investments in Facebook’s advertising features capture the consumers and move them from the consideration phase to the buying phase. Businesses can reach their current consumers on a larger scale and understand them at a deeper level by being able to build consumer profiles to better market to them, and turn generating more exponential growth for the company. Researching the most beneficial Integrated Marketing Communication channels was critical for Ideasaurus’ plan to execute the a marketing plan for either a small to midmarket business. Ideasaurus’ IMC......

Words: 2387 - Pages: 10

How to Create Brand Engagement on Facebook

...1. Summary of the article Malhotra, et al (2013) aim to emphasise the importance of customer engagement in a Facebook brand community for marketing strategy. They address the problem of how brand managers can create brand engagement on Facebook and take advantage of the interactions with customers commenting brand’s posts. They reveal several ways to increase the number of likes on a brand’s post: use pictures, stay topical, promote the brand as customers expect promotional information when visiting a brand’s wall, share brand achievements so that fans feel they align with a successful brand, educate fans by providing information, make the brand human by conveying emotions, use humour and ask for likes. Also, long messages, event-related posts, messages affiliating with social causes, posts promoting contests and special deals hinder liking. The open dialogue occurring on brand page allows to gather information, understand customers’ perceptions and gain feedback by involving fans in an open innovation process. Negative comments should be addressed quickly for positive brand outcomes. 2. Critique the key findings of the article The rapid growth of the internet has changed how consumers engage with brands, creating new touchpoints, especially after purchase, where they remain engaged to the brand, promote or criticise its products and can participate in designing new offerings. These new touchpoints necessitate to gain insight into consumer’s behaviour on social......

Words: 678 - Pages: 3

Performance Review Takes a Page from Facebook

...Performance Review Takes a Page from Facebook Student’s name HRM500(Include Full course ID) Strayer University Instructor Month, Day, 2011 1. Agree or disagree with this statement and provide reasons for your response. “If you have regular conversations with people, and they know where they stand, then the performance evaluation is maybe unnecessary.” The performance evaluation is never unnecessary regardless of the regularity of meetings with their employees. Employees prefer to know where they stand. They dislike surprises but they do desire clearly defined goals and objectives in order to performance successfully. In 2011, Noe Hollenbeck, Gerhart & Wright reported that, “Most Employees are motivated by direct and regularly scheduled feedback: they want to know that they are on the right track” (p. 245). However, it is important to consider the generation preferences within the group. Millennial employees have grown up in an era with continual guidance from parents; therefore, they prefer frequent and candid performance feedback. Baby boomers on the other hand, were raised more independent and earned their statuses, which results in their preference for less interactive feedback. Generation X leans more toward the Millennial preferences regarding evaluation feedback. They too want constant feedback but it must be” accurate, specific and timely” (Tulgan 1996, para 4). They want each feedback encounter to provide learning and career growth opportunities...

Words: 947 - Pages: 4


...541532142 541532155 541532164 541532176 Report to Dr. Chaiwuth Tangsomchai Course work 702711 Financial Management) Master of Business Administration for Executive(Chiang Mai) Business Administration Chiang Mai University March, 2012 - - Index - Page Chapter I Introduction & Objective 1.1 Introduction 1.2 Objectives Chapter II Company 2.1 Facebook, Inc. Profile 2.2 The Corporate Mission 2.3 Executive Officer and director 2.4 Facebook’s Shareholder 2.5 Facebook Milestone 2.6 Facebook Business 2.7 Competition 2.8 Revenues Stream 2.9 Facebook Market Opportunities 2.10 Facebook Strategy 2.11 Summary of Risk Factor Chapter III Facebook Financial Report 3.1 Consolidated Balance Sheets 3.2 Consolidated Statement of Income 3.3 Basic Earning Per Share 3.4 Pro-forma Earning Per Share 3.5 Consolidated Statement of Cash Flow 3.6 Consolidated Statement of Stockholder’s Equity 3.7 Dividend Policy Chapter IV Facebook Initial Public Offerings(IPOs) 4.1 IPOs Advantage 4.2 Preparing to go to Public 4.3 Facebook IPOs 4.4 Facebook IPOs Underwriting Company 4.5 Facebook IPOs Counsel Company 4.6 Facebook IPOs Financial Auditor 4.7 Why Facebook go to Public? 4.8 U.S. Stock Market 4.9 Which Market Facebook Plan to Listing? 4.10 Facebook IPOs Advantage and Opportunities Chapter V Conclusion Reference 1 2 3 3 3 4 5 7 7 8 9 10 10 12 14 15 16 17 18 19 21 22 23 24 27 27 28 29 30 33 34 36 CHAPTER I INTRODUCTION AND OBJECTIVES 1.1 Introduction Nowadays, firms objective......

Words: 7183 - Pages: 29

Apple's Social Media Marketing Campaign

...Apple’s Social Media Marketing Campaign Apple’s Social Media Marketing Purpose The purpose of Apple’s social media marketing campaign is to drive discussion around new products and to generate new product ideas and concepts for its consumers. Apple has long been a leader within its technology markets and requires expedited access to consumer reviews and comments about its products. A successful social media campaign will consist of many users discussing products and hearsay about potential products. In the past Apple has left much of its social media conversations solely in the hands of its consumers. Essentially, its strategy was to create a social buzz by staying completely silent, instead letting the rumour mill do the PR work instead (Moth, 2012). Moving forward the company will be more active in its social media in an effort to bridge the gap between consumer and company. Apple’s Target Audience Apple’s target audience is 25+ and more specifically between 25 and 45 years of age. Furthermore, Apple will primarily focus on middle to upper income individuals or families with disposable income. Apple’s brand will focus on people with musical, graphical and artistic and travel interests as well as those who are active, exploratory, avant-garde and early technology adopters (MetaFacts Inc., 2012). The company is known to create a sleeker more upscale technological product. The firm seeks to create more than a culture of singular consumers but rather a......

Words: 1411 - Pages: 6