Experience China

In: Business and Management

Submitted By cysmike
Words 558
Pages 3
Experience China: National Image Campaign
Team 7: Charlie, Eelin, Gina, James, Tim 1. The key elements in a standard marketing promotion process that are represented in the China national image film “People Chapter” that was shown in Times Square are the figure selection, the intended audiences, the concern over media cost and the scary as opposed to friendly image. In the figure selection, with each one appearing for less than a second, it was hard for viewers to recognize these personalities. When interviewed, the American audience responded that they were unacquainted with the people in the film except for the NBA all-star Yao Ming or the world-class pianist Lang Lang. Thus, from a Chinese standpoint, the message of the film might be that those great people are Chinese, yet for many Americans the message was not as clear since most of those names were unknown and not very memorable. And the film was also criticized for being designed to serve as a mark of national pride for domestic Chinese audiences as opposed to being made for international audiences with various tastes and cultural differences. And the concern over media cost of this film were expressed by many Chinese citizens. They thought the cost should be transparent to public. Finally, some American thought that the commercial was more scary than friendly, because of the commercial for being jittery over China’s growing global influence. In conclusion, there are a lot of critics about this China national image campaign in the United States. China’s image building is a long-term, ongoing project. 2. In the design and implementation of the China national image film “People Chapter”, the target identification is not accurate. This film’s target should focus on international audiences with various tastes and cultural differences, rather than making Chinese audiences feel proud of their country.…...

Similar Documents

China

...hardship, and the Chinese economy is set to surpass the U.S.’s before the end of this decade, China looms very large on the horizon. A U.S. intelligence report stated that China's economy is likely to surpass the U.S. in less than two decades while Asia will overtake North America and Europe combined in global power by 2030. Modern China’s rise to world economic power, like its predecessor from 1100 to 1800, is based on its enormous productive capacity. China’s rush to economic development is beautifully depicted in the documentary, “Last Train Home.” Trade and investment was governed by a policy of strict noninterference in the internal relations of its trading partners. Unlike the U.S., China did not initiate brutal wars for oil; instead it signed lucrative contracts. Also, China does not fight wars in the interest of overseas Chinese, as the U.S. has done in the Middle East for Israel. China’s sustained growth in its manufacturing sector was a result of highly concentrated public investments, high profits, technological innovations, and a protected domestic market. While foreign capital profited, it was always within the framework of the Chinese state’s priorities and regulations. The regime’s dynamic export strategy led to huge trade surpluses, which eventually made China one of the world’s largest creditors, especially for U.S. debt. In order to maintain its dynamic industries, China has acquired huge inflows of raw materials, resulting in large scale overseas......

Words: 1357 - Pages: 6

It to China

...outsourcing information technology to China. It will take a look at the benefits, challenges and risks faced when a company makes the decision to outsource their information technology functions to China. As globalization accelerates and competition intensifies, outsourcing has become a strategic solution for many corporations and governments around the world. More companies are outsourcing their goods and services to other countries. It has become a way for many companies to gain cost savings, increase productivity by outsourcing their information technology goods and services. Outsourcing of information technology services is one area that companies are taking more and more advantage of. Companies that outsource see increase productivity and quality improvement in their information technology services. China is starting to make advancements in their information technology outsourcing services, in the goal of one day being the number leader in this outsourcing area. Outsourcing Information Technology to China The world of outsourcing continues to grow with different goods and services being sent to other countries. Outsourcing of goods and services has been around for some time now. According to Patterson, Gott & King (2011), “IT and BPO offshoring are early manifestations of a larger trend that, in the long run, means that more functions can and will be located outside the countries where end-customers reside” (p. 5). “China has long been the world’s......

Words: 2560 - Pages: 11

China

...How far can the establishment of the People’s Republic of China in 1949 be considered the key turning point in the development of China in the years 1900-2000? During the years 1900-2000 there were many turning points in China's history. We saw such things as The fall of the Qing Dynasty and imperialism February 1912, The warlord era 1915, The rise of the nationalists 1928, The formation of the PRC in 1949, The Korean and Vietnam wars 1950 and 1964, Nixon's visit in 1972 and Deng Xiaoping's Third Plenum. The key Turing point in China's history would have to be the rise of Deng Xiaoping in 1976. The reason behind this is by looking at social political, economic and international development Deng achieved greater positive development over the 4 topics and few limitations in comparison to the other turning points. The fall of imperialism and the Qing dynasty in 1912 lead to some major development in China.in china at the time there was a huge social divide. This was most notable in the rural regions where in some communities some people were consuming up to 4000 calories per day, while others were only consuming 1400. Likewise socially development in china was far behind the rest of the world. At the time China had a literacy rate of only 3.6% while Japan had a rate of 26.3% however, during the Qing dynasty economically they were prospering and catching up with the rest of Asia. This was best shown by jack Gary’s Rebellions and revolutions where he puts a more positive......

Words: 2073 - Pages: 9

China

...------------------------------------------------- Generations of Chinese leadership From Wikipedia, the free encyclopedia People's Republic of China | | This article is part of the series: Politics and government of China | Ideology[show] | Constitution[show] | Communist Party[show] | Legislature[show] | Executive[show] | United Front[show] | Military[show] | Judiciary[show] | Propaganda[show] | Law[show] | Other issues[show] | * Other countries  * Atlas Politics portal | * v  * t  * e | | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (March 2013) | Generations of Chinese leadership | Simplified Chinese | 中国共产党领导集体 | Traditional Chinese | 中國共産黨領導集體 | Literal meaning | Leadership collectives of the Communist Party of China | [show]Transcriptions | | Because both the Communist Party of China and the People's Liberation Army promote according to seniority, it is possible to discern distinctgenerations of Chinese leadership.[1] In official discourse, each group of leadership is identified with a distinct extension of the ideology of the party. Historians have studied various periods in the development of the government of the People's Republic of China by reference to these "generations". Contents   [hide]  * 1 Terminology * 2 First generation * 3 Second......

Words: 2748 - Pages: 11

Should the Experience of China Silence Those Who Think That Democracy Is Good for Growth?

...can be seen anomalous. The People’s Republic of China has had a century peppered with civil wars and unrest since the end of the Qing Dynasty in 1911. Throughout this tumultuous period, the Chinese people have been led by various governing bodies. Although traditional communism restricts free trade, the current Chinese government is operating under a free trade policy and, as seen by David Ricardo’s theory of comparative advantage, this has increased efficiency in China’s area of specialisation, namely Electrical machinery and equipment , which has benefitted its trading partners such as America and Europe. It is extremely difficult to isolate variables such as social aspects, the government’s policies and the global economic climate therefore no one can definitively say whether the political system of a country has any bearing on its economic state. It is important to remember that through experience, no one can definitively say which political structures are good or bad for economic growth as dictatorships and democracies both experience the recessions and booms of the international economy; it’s how countries react to them which is most important. In many ways China’s performance should silence those who think democracy is good for growth because the increase in economic activity and prosperity is unprecedented. The dominant unique factor for The People’s Republic of China is its political system. Not dissimilar to Russia, China was extremely behind in terms of......

Words: 2367 - Pages: 10

Mattel’s China Experience: a Crisis in Toyland

...Mattel’s China Experience: A Crisis in Toyland In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public wanted to know how such an established company’s safety regulations could fail, how Mattel was addressing the issue, and whether consumers could trust Mattel to produce reliable toys in the future. Mattel had been a long time leader in the toy industry. Mattel and its main competitor Hasbro held control of over a third of the toy market, even in an industry with over 900 manufactures. However, there had been shifting trends in the toy industry. New electronics and video games were becoming increasingly popular among older children. Since Mattel manufactured classic toys such as dolls, the shifting trend forced the company to focus on marketing towards young children under the age of 12. While this segment responds well to Mattel’s products, they also are the most at risk of endangering themselves. The younger the children, the more likely they are to put toys in their mouth. This behavior puts children at risk of choking or ingesting harmful chemicals. Even with new......

Words: 1274 - Pages: 6

Mattel's China Experience

...Mattel’s China Experience: A Crisis in Toyland In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public wanted to know how such an established company’s safety regulations could fail, how Mattel was addressing the issue, and whether consumers could trust Mattel to produce reliable toys in the future. Mattel had been a long time leader in the toy industry. Mattel and its main competitor Hasbro held control of over a third of the toy market, even in an industry with over 900 manufactures. However, there had been shifting trends in the toy industry. New electronics and video games were becoming increasingly popular among older children. Since Mattel manufactured classic toys such as dolls, the shifting trend forced the company to focus on marketing towards young children under the age of 12. While this segment responds well to Mattel’s products, they also are the most at risk of endangering themselves. The younger the children, the more likely they are to put toys in their mouth. This behavior puts children at risk of choking or ingesting harmful chemicals. Even with new......

Words: 1274 - Pages: 6

China

...Introduction Economic return to schooling for china There is extensive literature on economic returns to schooling in China. Estimates of the returns to schooling are important because of their effect on wages, income distribution, and incentives to invest in human capital While most existing studies for China have used ordinary least squares (OLS) to estimate the earnings function, the problem with using OLS is that education is endogenous. Relatively few studies of the returns to schooling in China have used instrumental variables to address the endogeneity of education (see Chen & Hamori, 2009; Fleisher et al., 2005; Heckman & Li, 2004; Li & Luo, 2004; Zhang, Liu, & Yung, 2007) Necessary but not sufficient Completing additional years of education has a range of positive outcomes. Income may be higher, employment easier to obtain and health better (Card 2001; Wolfe and Havemann 2001; Borland 2002). There are a number of individual factors that influence the return to a given level of education, including cognitive ability (Tobias 2003; Heckman, Stixrud, and Urzua 2006), discrimination in the labour market (Hunter 2004) and unobserved costs to education. Individuals would move to areas where the remuneration for their level of education was highest and students would move to areas with the lowest cost of education. However, there are social and economic costs to migration (Greenwood 1997; Yankow 2003), and hence, local resource endowments......

Words: 816 - Pages: 4

Unit 4 Mattel’s China Experience Case Study Analysis

...Unit 4 Mattel’s China Experience Case Study Analysis MT460 Management Policy and Strategy Professor: Dr. Margery Mayer Date: June 18, 2011 In 1944, based in California, Ruth and Elliot Handler founded Mattel after World War II. In the 1950’s, Mattel start advertising on Mickey Mouse Club with their core product being Barbie. Barbie was named after their daughter Barbara’s nickname. In the 1960, Mattel became publicly owned and in 1965, their sales top $100 million the company now qualified as a Fortune 500 company. Mattel is engaged in designing, manufacturing, and marketing of toys and family products across the world. The company's key global brands include Barbie, Hot Wheels, American Girl, and Fisher-Price. The company operates in the Americas, Asia Pacific, and Europe. It is headquartered in El Segundo, California and employs 27,000 people. (xplosivestocks.com) The start or recovery from damage done to the well-known brand due to recalls. After paying $40 million dollars in recalls for more than 19 million toys in China, Mattel was in a crisis. Their stock was dropping, lawsuits, media attacks, lost sales, and increased expense of litigation cost. Mattel was now suffering from a tarnished brand name and customer loyalty. Mattel’s challenges included convincing parents that child safety and product safety is more important that revenue, form an alliance with Chinese suppliers and the government to create honorable quality control solutions,......

Words: 862 - Pages: 4

How Does the ‘Journey’ in ‘Head for Winter’, Reflect Bei Dao’s Experience of Transition and Change in Mao’s China?

...the ‘journey’ in ‘Head for Winter’, reflect Bei Dao’s experience of transition and change in Mao’s China? Reflective Statement Bei Dao’s work was greatly influenced by the conditions in which he was living, as well as his experiences. He was only seventeen years of age during the Cultural Revolution. He later joined the Red Guard and he was required to remove all banned books in China from library shelves, as this was an order from the Communist leader at the time, Mao. The power of the government can be witnessed, as the public is controlled of the literature they are allowed to legally read. The Cultural Revolution aimed to destroy the Western influences in the country and enhance the Chinese traditional values. Bei Dao wrote with a group called the ‘misty poets’, which were a group of people whom wrote poetry with political undertones. In many of Dao’s poems, he reveals the strength of the political regime, for example in ‘Head for Winter’, the first stanza refers to Mao as the “sun”, or the leader, and the “wind”, the freedom of the society, is being blown towards it, suggesting that Mao is capturing their individuality. There are references to economic growth in poems such as ‘Don’t Ask Our Ages’, where Bei Dao describes the precipice as “concrete” and there is also mention of “electrical wires”, suggesting that there is availability of man-made resources. Although there was economic development in China, the people were not allowed to develop......

Words: 1554 - Pages: 7

China

...and appreciated. Make sure you know the meaning and appropriate occasions for what you say. You may make general inquiries about the health of another's family, such as 'are all in your family well?' During a meal, expressing enthusiasm about the food you are eating is a welcome, and usually expected, topic of conversation. There is no need to avoid mentioning Taiwan. If the subject comes up, never refer to this island as 'The Republic of China' or 'Nationalist China.' The correct term is 'Taiwan Province', or just 'Taiwan.' 'Small talk' is considered especially important at the beginning of a meeting; any of the topics suggested in the next set of points will be appropriate for this occasion. Welcome Topics of Conversation Chinese scenery, landmarks weather, climate, and geography in China your travels in other countries your positive experiences traveling in China Chinese art Topics to Avoid Refrain from using the terms such as 'Red China', 'Mainland China,' and 'Communist China.' Just say 'China.' First Name or Title? Addressing others with respect Chinese names appear in a different order than Western names. Each person has, in this order, a family, generational, and first name. Generational and given names can be separated by a space or a hyphen, but are frequently written as one word. The generational designation is usually the first word of a two-worded first name. This is still popular in some families, especially among the......

Words: 4157 - Pages: 17

China

...2. Dealing with China: An Insider Unmasks the New Economic Superpower As President George W.Bush’s Treasury secretary from July 2006 through January 2009, Henry Paulson was the president’s leading policy adviser on both domestic and international issues. He is well know to the world at the time of the financial crisis in US. Henry Paulson has made over 100 trips to China and developed intimate relationships with China’s political elite, including Presidents Hu Jintao and Xi Jinging as well as its banking giants, most notably the industrial and Commercial Bank of China’s chairman Jiang Jianqing. Therefore, he has a depth knowledge about China’s economy and still been watching China’s emerging economy until now. In his new book, he describes China’s recent rise to global supremacy and the challenges that lie ahead. He also points out that China is American’s most important economic partner and that how to corporate intelligently to make both nations benefit in the future. In the United States, banks and capital markets are more stable and better capitalized than they were in the financial crisis 2008. As changing in government regulators and American banking system, US still the largest and richest economy, with a normal GDP more than twice the size of China. But according to Paulson, he warns “It’s not a question of it, but when, China’s financial system, particularly the trust companies, will face a reckoning and have to content with a wave of credit losses and debt......

Words: 1151 - Pages: 5

Contrasting Growth Experience of China and Sub Saharan Africa

... explain the contrasting growth experience of China and Sub Saharan Africa post 1980. Economic growth, put simply, is “an increase in the amount of goods and services produced per head of the population over a period of time”; development is inextricably linked with this economic growth. By utilising theories of economic growth and development we can see how the Chinese and Sub-Saharan African economies have emerged, but, more notably, we can use these to look at patterns from past and present to show their experience and the implications of this growth for the future. Development has become synonymous for industrialisation. Economic growth comes from increasing the Gross Domestic Product (GDP), this is done by producing more through the addition of more capital and labour. As you begin to use up the factors of production the law of diminishing returns can hinder growth. Therefore, a vital factor for the development of emerging markets is technology, which should be harnessed to improve means of production and other such things to see a progressive economy. In this sense I will be looking at both China and Sub-Saharan Africa to see how technology or the lack thereof has been utilised and the implications this has had on their economies. There are a number of factors that have contributed to Sub-Saharan African (SSA) countries generally not experiencing the rates of growth and development as other emerging market regions, such as China. However, there has been a......

Words: 3166 - Pages: 13

Experience of Biogas Technology in China

...Experience of Biogas Technology in China Biogas has a long history in China. China is one of those countries, which pioneered in the research, development and utilization of biogas. Mr. Lo Guo-rui initiated his own research work on biogas in early 1920s with the aim to reduce import of kerosene and meet fuel crisis. He built the first biogas plant in his own house in Swatow city in Kuanglong province. The plant worked well and could meet the cooking need of his 6 family members. Subsequently he constructed about a dozen of digesters. Their performance was good. In 1929 Mr. Lo established a company named ‘Guo-Rui Gas Light Col’ for the marketing of his products. In 1930 his model received patent right from the Ministry of Industries. Soon after, he shifted to Shanghai and renamed his company as ‘China Guo Rui Gas General Cooperation’. With the construction of digesters, he started developing appliances like burner, lamp, valve etc. Gradually, he expanded his activities in 13 provinces. At his initiative more than one hundred plants have been built. In some cities biogas is used for lighting in stores. Some rich people used biogas for lighting and cooking. Even after 50 years, some of his digesters were found functioning. These are mainly rectangular. Only a few are cylindrical. The sizes vary from 6m3-108m3. These are made of cement and bricks/rocks. From technical point of view, the plants were successful. But, high construction cost hindered popularization of the......

Words: 2011 - Pages: 9

China

...CHINA: Economic Analysis TOWS of China: China Threats: • Strikes Against Multinational Companies • Allegations of Currency Manipulation • Aging population China Opportunities: • Consumption Boom in China • Instant Translation of Web Pages • Enforcement of intellectual property rights China Weaknesses: • Population • Weakness of economy • Academic and Scientific Misconduct in China • Regulation of gas prices • Corruption in developing country • Country is creating political risk • Air pollution China Strengths: • Stable infrastructure • Chinese influence in Africa • Natural resources • Polluted water supply INTRODUCTION Although there are many points outlined within the TOWS. There are only several, which are most apparent, and significant that will be discussed. A few competitive advantages a Multinational Corporation will benefit from would be some of China’s strengths, which are; infrastructure and telecommunication, and it’s influence on Africa. Some issues a Multinational Corporation may run into would be among the labor force. There are many solutions that China is already headed toward in response to the main issue of human labor. Most of which will benefit a potential Multinational Corporation and China’s......

Words: 1972 - Pages: 8