“for Many Organisations Warehousing

In: Business and Management

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The Corporate Planning Process
Corporate planning is a practise used in business in planning out a strategy that will result in a surge in revenues and increased profits (Hill, B. No date). The corporate strategic planning process is a distinct and well-organised organizational effort aimed at the thorough description of corporate strategy (Stock and Lambert, 2001). The subsequent steps are followed in the corporate planning process before a corporate logistics plan can be created.
1. Evaluation of the consumer and potential target markets
Consumer evaluation is prompted by namely: change in customer buying patterns, new products being introduced to the market, inadequate market performance, and profitability. Furthermore in evaluating consumers management must first determine if it will be able to meet the needs of large consumer segments (Stock and Lambert, 2001).
Imperial Logistics has created a large customer base in almost every industry from: retail, construction, mining and minerals, technology, chemical, automotive, FMCG, to petro-chemical and agriculture and forestry. Imperial logistics has diversified customer list with reputable brands such as Woolworths, Tiger Brands, Heinz, BAT, Brandhouse, Distell, Nampak, Mondi Packaging, Tetra Pak, CONSOL, PG Group, Mittal, Shell, Sasol, Lafarge, Toyota, BMW, Porsche, ABSA and Standard Bank (Imperial Logistics, 2010).

2. Evaluation and Selection of Target Markets:
The goal should be to select target markets that promise to generate the highest returns per segment. The selection of which must take into account the strengths and weaknesses of the company (Stock and Lambert, 2010).
Imperial Logistics, values customers’ businesses as much as they do. As a strategic out-sources logistics and supply chain partner, they multi-disciplinary specialists develop market and future oriented solutions in response to…...

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