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Q-Sort Technique and Q-Methodology—Innovative Methods for Examining Attitudes and Opinions
Florian H. Müller, Elisabeth Kals

Abstract

In the German tradition of social sciences Q-method is not well known. Q-method combines both qualitative and quantitative research and is used to examine complex subjective structures like opinions, attitudes and values. This paper presents an introduction to Q-technique and its underlying methodology. The various applications of the method for a qualitative orientated research in the fields of market, opinion and media are also listed. The significance of the method for single case studies, for exploratory cluster analysis and for a combined application of qualitative and quantitative research strategies is emphasized.
URN: urn:nbn:de:0114-fqs0402347

Q-Sort technique
First developed by Stephenson (1953), and later by Carl Rogers (1954) in humanistic psychotherapy. The Q-Sort technique helps judge self-esteem and personal growth. It helps indicate the individuals (poor) perceived self, and ideal-self.

Q-sort technique - scaling
General methodology developed to discriminate among relatively large number of objects quickly. It gathers data and processes the collected information; the subjects are assigned the task of sorting a number of statements by placing a specific number of statements in each sorting category; the emphases are on determining the relative ranking of stimuli by individuals and in deriving cluster of individuals who display similar preference ordering of stimuli. For example, respondents are given hundred attitude statements on individual cards and are asked to place them into eleven piles ranging from “most highly agreed with” to “least highly agreed with”.

Carl rogers
For other people named Carl Rogers, see Carl Rogers (disambiguation). Carl Rogers | | Born | January 8, 1902
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