Generational Differences in Work Values

In: Business and Management

Submitted By tanmayepal
Words 1765
Pages 8
The article attempts to explore the work values in the hospitality context and analyze them further through the lens of generational differences on a multi dimensional level. What makes this research unique is the scope, which covers all 3 aspects: multiple dimensions of work values, importance of these work values to people across 3 generations and a focus on Hospitality industry.
The author’s approach is to find and shortlist research done on identification of work values, dimensions or factors under which they exist and the importance given to them based on the age of individuals (generation aspect). Post selection of a suitable research covering these criteria, the author attempts to apply these on a sample size from the Hospitality Industry to understand and report the relevance and findings.
The sole reason of attempting this study is to analytically approach the challenges faced by human resources in managing a work force that is diverse and consists of different social & demographic profiles. The author believes that understanding of this would lead to better recruitment and retention strategies of managerial workforce in the hospitality industry.
Short listing of available research:
a) Research on Work Values: Many studies have been conducted on identifying work values in an institution, (Elizur, 1984; Hofstede, 1980; Mok et al., 1998; Pryor, 1987; Rokeach, 1973; Sagie et al., 1996; Super, 1970, 1973; White, 2005; Zytowski, 1970, 1994). Of these, the author chose Super’s (1970) WVI – Work Value Inventory. This method was chosen as it was reliable and has been used to study work values in hospitality industry earlier. (Chen et al., 2000; White, 2005). WVI is a work value measurement scale which lists the following 15 work values: altruism, esthetics, creativity, intellectual stimulation, independence, achievement, prestige, management, economic returns,…...

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