Google in China Case Study

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Google in China Case Study 1. From a business perspective, what are the arguments for and against entering the market for Internet search in China in 2005?

There were many arguments for and against Google going into China like legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers were maintained by Chinese employees in addition to strict censorship regulations governed by the Chinese government. Google was faced with managing employees and a business that followed different laws and cultures compared to their American counterparts.

Arguments For | Argument Against | Rapidly growing internet population | Strict Government regulation | Source of revenue and talent | Cultures | One of the fastest growing economies | Breaking own “Code of ethics” | | Violating Ethical Standards |

2. From an ethical perspective, what are the arguments for and against entering the market for Internet search in China in 2005?

From the ethical perspective Google has an obligation as a Multinational corporation toward human rights, corruption, and freedom of speech. Google’s values are to make the world’s information “universally accessible and useful” and to its informal corporate motto, “Don’t Be Evil”? Going into China the Chinese government as a communist government did not want information made readily available to the public for any content pertaining to certain topics or issues (i.e. the Tibetan opposition, or human rights organization information). The internet freedom that Americans enjoy is “not” the same internet freedom enjoyed by people in China.

3. If Google decides to enter China, how can it do so while mitigating ethically adverse impacts? Please formulate possible options and evaluate their strengths and weaknesses.

The two…...

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