Guide to Case 1

In: Business and Management

Submitted By INAAMAG
Words 7397
Pages 30
A Guide to
Case Analysis
I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When;
And How and Where and Who.
Rudyard Kipling

2

A Guide to Case Analysis

n most courses in strategic management, students use cases about actual companies to practice strategic analysis and to gain some experience in the tasks of crafting and implementing strategy. A case sets forth, in a factual manner, the events and organizational circumstances surrounding a particular managerial situation. It puts readers at the scene of the action and familiarizes them with all the relevant circumstances. A case on strategic management can concern a whole industry, a single organization, or some part of an organization; the organization involved can be either profit seeking or not-for-profit. The essence of the student’s role in case analysis is to diagnose and size up the situation described in the case and then to recommend appropriate action steps.

I

WHY USE CASES TO PRACTICE STRATEGIC MANAGEMENT?
The foregoing limerick was used some years ago by Professor
Charles Gragg to characterize the plight of business students who
A student of business with tact had no exposure to cases.1 The facts are that the mere act of listening
Absorbed many answers he lacked. to lectures and sound advice about managing does little for anyone’s
But acquiring a job, management skills and that the accumulated managerial wisdom
He said with a sob, cannot effectively be passed on by lectures and assigned readings
“How does one fit answer to fact?” alone. If anything had been learned about the practice of management, it is that a storehouse of ready-made textbook answers does not exist. Each managerial situation has unique aspects, requiring its own diagnosis, judgment, and tailor-made actions. Cases provide would-be managers with a valuable way to practice wrestling with the…...

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