Gurus of Tqm

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Joseph Juran

Joseph Moses Juran (December 24, 1904 – February 28, 2008) was a Romanian-born American management consultant and engineer. Dr. Joseph Juran is considered to have had the greatest impact on quality management after W. Edwards Deming.

He is principally remembered as an evangelist for quality and quality management, having written several influential books on those subjects including the Quality Control Handbook and Managerial Breakthrough.

In 1941, after discovering the Pareto principle by Vilfredo Pareto, he began to apply it to quality issues. In later years, Juran preferred "the vital few and the useful many" to signal the remaining 80% of the causes should not be totally ignored.

Although his philosophy is similar to Deming’s, there are some differences. Whereas Deming stressed the need for an organizational “transformation,” Juran believes that implementing quality initiatives should not require such a dramatic change and that quality management should be embedded in the organization.

One of his important contributions is his focus on the definition of quality and the cost of quality and poor quality. He extended his quality management to encompass nonmanufacturing processes, especially those that might be thought of as service related. Juran is credited with defining quality as fitness for use rather than simply conformance to specifications.

Juran was one of the first to think about the cost of poor quality. This was illustrated by his "Juran trilogy", an approach to cross-functional management, which is composed of three managerial processes: quality planning, quality control and quality improvement. Without change, there will be a constant waste, during change there will be increased costs, but after the improvement, margins will be higher and the increased costs get recouped.

Philip b. Crosby

Philip Bayard "Phil" Crosby, (June 18, 1926…...

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