Harrah's Case Study

In: Business and Management

Submitted By Mbaby32
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Briefly discuss Harrah’s marketing information system I would have to describe Harrah’s marketing information system as The Total Rewards System. The reason that I say that is because members of the system receive points based on the amount of money they spend at the facilities. Then with those points the consumers can redeem the points for a variety of things; like food, rooms, money, etc. When the consumer uses the card it gives Harrah’s data. Harrah’s uses the data so that they can target specific consumers with what interest them. It also let the company know what consumers like so that they can make sure to supply the specific services they needed. The data also tells Harrah’s what kinds of people the consumers are, as in teachers, bankers, housewives, etc. Then with all the information that Harrah’s gets they can do a “psychographic segmenting” which gives them what the consumers want, and also helps them to develop those products in which are going to capitalize, and will be satisfying more the consumers.

The relationship between Harrah’s marketing information system and Harrah’s managers and employees. Harrah’s uses there marketing information system’s data to get the best customer experience is one of the reason the system is so important. It not only helps the managers but it also helps the employees to know just what the customers want and what they need. The relationship between the two is that one can’t work without the other one. They know which of their customers are considered the most important, based on the buying behavior. The managers and employees reward their customers with presents from either the company or just for special days and events. With the marketing information that the company receives the managers and employees are able to provide proper services to the customers. The managers are also making sure that their employees…...

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