Heartbreakers Night Club

In: Business and Management

Submitted By Toplancer
Words 552
Pages 3
Heartbreakers Nightclub Focus Group Summary- Research Objectives

Name

Institution

Heartbreakers Nightclub Focus Group Summary- Research Objectives

Heartbreakers Nightclub has to gain a considerable market share at Prince George BC, for it to outdo its competitors. In strategic marketing, market share is simply the proportion of the market that an organization controls and delivers its products to their consumers safely. Market segmentation sometimes is used to help an organization anticipate the market share for its products. This action is enabled by the characteristics of the market segments such accessibility, demographics, consumer psychographics and consumer demand. The research problem, in this case, is a lack of considerable market share for Heartbreakers night club gain at Prince George. The study must focus on factors affecting the number of customers for Heartbreakers nightclub to resolve the underlying problem. Also, Heartbreakers nightclub must be unique in service delivery to attract more customers, outdo competition though is small.

General Objective

The general objective of the study is to analyze specific factors affecting market share for Heartbreakers nightclub at Prince George. The general purpose is formed by the dependent variable of the study. In the regression analysis for the information gathered regarding research questions, the general objective is denoted as Y. To resolve this problem of market share, Heartbreakers Nightclub will apply ways of assuring the consumer decision factors as identified by the participants of the focus group.

Specific Objectives

These are identified for the reasons that were given by the participants in the focus group as to why they prefer other nightclubs at Prince George over Heartbreakers nightclub. Typically, the market share for any organization is…...

Similar Documents

Club It

...Club IT Part 3 Deborah Waters XBIS219 November 11, 2012 Hann So Club IT Part 3 Although Lisa and Ruben the owners of Club IT know they have a profitable business, they would like to improve on the business and open a second club in the near future. In order to accomplish this, they are going to need to improve on the system that they already have in place. After reviewing their current system, Lisa and Ruben are going to need to put in a lot of work and effort to get the information they need to get the current business in order. This review that I have made details a seven part plan to get the business organized and an information system in place so that the management can get the details they need to further their investment. The Business Club IT is a 6000 sq. foot club that offers it patrons a wide variety of music hosted by various local disc jockeys, a 600 sq. foot dance floor with a bar and seating for customers throughout the building. The owners Lisa Tejada and Ruben Keys both have degrees in business admiration and have had experience as musicians in the nightclub setting. The current staff consists of one assistant manager, four bartenders that tend the four pour stations, a wait staff of six, two stewards, two short order cooks, and four security guards to handle the door and inner security. The customers who frequent the club are of the younger generation and well versed in the usage of the internet. Like a majority of the rest of America, they own......

Words: 2001 - Pages: 9

Club It

...Club it Anabel Hernandez Bis/219 March 3, 2010 Luis Vega Abstract There have been many cases where IT has helped organizations achieve strategic objectives. The real estate industry has seen a major transformation with electronic communications and the Web, the airlines are continuing to innovate, and even my course registration process is getting easier with online options. While Club IT, a night club that is about to open, is without the IT resources of K-mart or Sears, it is more agile and may be able to take advantage of its information base to help build a community with the support of IT. My role in the story is that I have been hired as an intern by Lisa Tejada and Ruben Keys. We are sitting in the empty club a few hours before opening; I have an initial meeting with Ruben and Lisa. They provide background on the club and an overview of their need to boost their information technology, data management, and decision-making capabilities. Club it Lisa Tejada and Ruben Keys are starting a nightclub together called Club it. The Club it is ready to be open for the next day. Everything looks fantastic and alluring. The DJ uses MP3 playlists to play hip-hop, techno, electronic, and some Top 40s. Moreover it has high ceilings with high energy lightning that creates an ambience of energy and fun. However, in the internal part of the business there is a little bit of chaos happening. Lisa and Ruben run the office and maintain all financial and......

Words: 1020 - Pages: 5

Club It

...Club It Resource: Club IT, Part One and Part Two, and your workshop 2 outline. Evaluate the IT status of Club IT. Prepare a 700- to 1050-word essay that addresses the following: Briefly describe Club IT’s mission and primary clientele Review Club IT’s information resources including the intranet resources; the password is clubit. Choose one competitive advantage strategy listed in Ch. 2 of Rainer and Turban. Describe the kinds of information Club IT would need to pursue that strategy. Describe the Club IT supply chain Use the SDLC to identify one business problem that that Club IT faces with its supply chain. Summarize the functional and business requirements needed to solve the problem Review a supply chain management software and determine whether it will meet Club IT’s requirements Include an introduction and a conclusion. Format your paper consistent with APA guidelines. ------------------------------------------------- University of Phoenix Material Club IT, Part Two Over the last few months of your internship at Club IT, you have learned much about the nightclub business and have discovered opportunities for Club IT to improve its information technology capabilities. Ruben and Lisa have asked you to meet with them next week to provide an assessment of their current information systems and a recommendation for upgrading and improving their information management capabilities. You have some definite ideas on how IT could be improved at Club......

Words: 977 - Pages: 4

Club It

...Read Appendix D with additional information on Club IT. Review the project development methodologies in Ch. 10 of the text. Choose one of the project development methodologies to guide your analysis of Club IT. Write a 700- to 1,050-word paper using the information gathered from your review of the Club IT website and interviews with Ruben and the staff to perform an analysis of the Information Technology status of the business. Identify three business problems you see at Club IT in terms of resources, customers, and supply chain. Club IT has a lot of issues coming in from the back to the front door; given to the fact the technology is an issue for Ruben and Lisa. The fact there club lacks the upgraded technology in order to make a statement among all other clubs in the area. Club IT does not have the relationships that most successful club have with their consumers or contractors. For example Belasco night club in Downtown LA sub contracts to a professional radio station who makes appearances on certain nights and have professional relationships with music Stars who may be included for a certain percentage of the profits made from that night. The thing is the more you reach out and make connections such as a radio station or well-known DJ; they automatically have an fan base which will boost your ratings and boost your reputation with free promoting from each source. Unlike like Belasco’s venue they lack the technology, lack resources when it comes to......

Words: 815 - Pages: 4

Club It

...Club IT Margo Denise Kindred BIS219 April 21, 2013 John Brooks Club IT In order for any business to be fully successful the owners must have knowledge of IT (Information Technology). We want to use this information resource to find ways to generate more clientele (ways to advertise in and outside of the nightclub/promotions), keeping books and paperwork in order, menus, the best places to obtain the products needed (cost and quality), on down to customer services and proper training for management and employees. “The mission of Club IT is to create the premier nightclub experience that embodies posh elegance and satisfies the changing tastes and expectations of their core customers. Club IT seeks to provide eclectic forms of entertainment that includes both live music and a DJ Club IT also has a variety of delectable food items and spirits”. Nightclub Resources My first goal would be to find a software program that is designed to carry out the needs of how to run a successful nightclub. Club IT relies on software programs tailored for the night club business model. Club management and the IT department have total control over the menu functions, event pages, and the customer databases which can be used for target marketing and tracking demographic and statistical information. The software also features interactive menus giving the users total access at their fingertips of up to 3 menus. From the menu information can be added, changed, or deleted...

Words: 706 - Pages: 3

Club It

...Club IT, Part Two Jomoto Brown BIS/219 April 25, 2011 Tarik Iles Club IT, Part Two The best way to minimize cost and maximize profit is to revolutionize the infrastructure of Club IT. The best way to get this done is to let the information technology department as well as the owners incorporate better planning and new management systems. One of the issues bought to the attention of the author was the selling of advance tickets by having the customer call in or coming to the club to purchase the tickets. Some of the information that was gathered from Ruben was that he wants to have a website setup so that his customers can purchase tickets online. This is a good idea as well as one that can be expanded. The information technology department can begin working immediately on the club’s extranet, which will be a website that a customer or potential customer can visit and check out who is performing on Friday and Saturday night events. This should be handled very seriously because the club owners want their customers to have a safe and secure transaction over their extranet and electronic data interchange. The way this will be set up is the customer will go to the website, create a personal account, and he or she can purchase his or her tickets online and be able to print the tickets at home. In addition, with this service the club will receive the customer’s e-mail address for this can be the customer’s login information, and the club can send the......

Words: 808 - Pages: 4

Club It

...Club IT Alicia Morris XBIS/219 Professor Richard Wallace University of Phoenix October 27, 2013 Club IT is a night club located in the downtown area of Atlanta, Georgia. The club is owned by Lisa Tejada and Ruben Keys. The two of them had a dream of opening a night club and with the Business Administration Degrees it became possible. The two opened Club IT that occupies almost 6000 square feet of space with a 600 square feet dance floor and seating for 220 people. The club has tall ceiling and high energy lighting that creates an ambience full of fun and excitement. They also have a kitchen for short orders and a bar with four pour stations. They are opened six days a week and offer a variety of music as well as a live band on the weekend. The audience Club IT is targeting is college students and young professional. Although Club IT has been in business for some time they are experiencing aging issues with their present technology. Technology is changing every day therefor there is a need to keep the systems up dated with in a business. The club has been successful, but the owners have decided that it would be more beneficial for the company to update their information system to better handle the function of their business. My visit to Club IT was pleasant and exciting. The remodeling of the business inside and out was money well spent. The atmosphere of the club was very inviting. The food and drinks were affordable and there was ample amount of space to......

Words: 707 - Pages: 3

Club It

... Our Mission for Club IT (from the owners)"We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." CalendarMonth Featured Acts January Local bands February World DJs March NYC bands April Open Mike May Country June San Francisco bands July Alternative August R&B september Hip-hop October Latin November Jazz December Folk    CalendarMonth Featured Acts January Local bands February World DJs March NYC bands April Open Mike May Country June San Francisco bands July Alternative August R&B september Hip-hop October Latin November Jazz December Folk    Club IT: Employee InformationWelcome Bobby Lee!           Personal InformationJob Title: Assistant ManagerMost Recent Information: Welcome Our New Employee!Willie Herndon, BartenderWillie joined the Club IT team earlier this month, after 3 years experience as the assistant bartender at the Jamba Club. When he's not tending bar, Willie can be found playing soccer for the City A's. Give Willie a welcome SMS at willie@tmobile.com. Employee of the MonthMari Marino, WaitstaffMari is the latest addition to our team of servers. She's also an aspiring singer who has studied voice at the New Age Conservatory. We look forward to some impromptu entertainment from Mari on open mike nights! MMS your welcome to Mari at MariSings@vtext.com More Team......

Words: 349 - Pages: 2

Club It

...Running Head: Club IT Part I Club IT Part I As the newest intern for Club IT, I have taken a look at the most recent issue’s that both Ruben and Lisa are having as owners of this new club. Being a new club, it is very important that there are strategies in place to stay competitive with the competing night clubs in the area. I very much do think that Ruben and Lisa can be competitive running Club IT. Having the knowledge of the services offered including hours of operation, entertainment venue, along with the pricing charged for these amenities is a giant advantage to build around. Keeping up with this information along will keep you in the loop and operationally effective. This will also make it easier to plan your business hours, nightly specials, and events around the busier nights a competing club may have causing you to have less the crowd, meaning less the profits. With Club IT being new, I think that the new remodeling works very well with the modern club style. The high ceilings and high energy lighting that was mentioned gives a look that as noted will bring a very high level of energy to the club making it a fun place to be at and go to. Keeping a strong innovation to Club IT with be on a consistant watch due to changes made all the time in the night club industry. Conclusion Club IT has all the tools needed to stay innovative and successful. The......

Words: 313 - Pages: 2

Club It

...Club IT Part One XBIS 219 A night-club seems like a fun place to go and an exciting business to run; however, it faces business pressures as any other type of business would. Preparing organizational responses to these pressures, IT can help meet the pressures to help Club IT become more competitive. “High ceilings and energy lighting provide a fun and energy environment. Club IT’s music focuses mainly hip-hop, techno, electronica, MP3, and live” (University of Phoenix, 2009). Club IT should use information technology to survive and succeed in today’s market as many other organization do. One of the reasons companies are successful today, is because they use specific strategies and business models to help them with their transformation to meet the company’s needs. Through this innovative approach, “organizations can leverage their platforms to develop new Web-based applications, products, and services, as well as to provide superb customer service” (Rainer & Turban, 2008). Club IT nightclub has the following mission statement: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Rainer & Turban, 2008).Club IT’s clientele consist of young local professionals, adult students, vacationers as well as commerce travelers. Club IT’s surrounding entertainment structures close by brings many people of various ages,...

Words: 961 - Pages: 4

Night Club Security

...Indigo I.D. Carding 101 Main Goal: Protection of the liquor license through the screening of guests upon entry. Indigo Protocols * Deny entry to any persons carrying an invalid I.D. including the following: * Expired I.D. (case by case basis depending on a persons obv age) * Fake I.D. * False I.D. (A valid I.D. that is presented but does not belong to the person.) * Any foreign I.D. All IDs must be from the state or government. * We do accept permanent resident cards and passports * Card patrons in a fair, polite, and swift manner. * Go through your progressions. If you see nothing wrong with the I.D. then keep the line moving. * Deny entry to visibly intoxicated persons. * SIGNS OF INTOXICATION * How to question guests on intoxication level. * Maintain discipline, allow the guest to leave. Working example Carding Principles * Develop a system for checking IDs (Progression) * EX: Picture then name, DOB, Ex Date, Water Marks, etc… * WORKING EXAMPLE USING A Volunteer or VolunTOLD * Pay attention to the T-Zone. * The T-Zone is the part of your face that does not change due to weight-loss or gain. * It is the invisible line across your forehead and the vertical line from your forehead to your chin. * Watch for nervous behavior * Nervousness can be a sign telling you that something is off. Especially if the ID says they are older. ...

Words: 612 - Pages: 3

Club It

...nightclub targeting the 21 to 35 year old market and by two young entrepreneurs. The Club recently opened with high hopes and after careful review of the current state of the business, three areas show immediate need for improvement. Oversupply of certain liquors cause higher expenses in the bar while an undersupply of other popular alcoholic drinks cause a customer service problem. It has been reported to management that customers have complained that some of their favorite drinks are not available towards the end of the night. The bartender explains that some ingredients run out while others are abundant, making it impossible for him to prepare the requested beverages. To correct this problem, Ruben has examined several computer programs that will implement a SCM or supply chain management solution. The new software will coordinate the correct supply for the bar and provide accurate data for the purchase and storage of ingredients according to the customer’s patterns described by the bartenders and management. Ruben has also implemented a short customer survey at the door to document the most popular drinks and prepare an adequate supply. The SCM strategy will save the company significant money as it will avoid purchasing an over supply of any one ingredient. The new strategy will reduce inventory, while supporting the efforts of the bartender and keeping the customer satisfied all night long, therefore creating a higher revenue overall. The second......

Words: 426 - Pages: 2

Club It

...owners and general managers of Club IT. Ruben and Lisa graduated in 2000 with degrees in Business Administration and were fortunate enough to be given the opportunity to open a night club, a dream the two of them shared. In an effort to support themselves in college Ruben played the drums and Lisa played jazz violin. In working as musicians, they were able to pick up much about night club operations as well as the knowledge of business principles they were able to absorb from college. Overjoyed by the turn out of Club IT’s newly remodeled interior, Ruben and Lisa quickly learn of their lack of information management. Ruben and Lisa consider their guests their friends and treat them like such. Setting out to provide a regular atmosphere of live music, DJ’s, dance space and refreshments that suit the various lifestyles of their guests are examples of the commitment Ruben and Lisa have made to Club IT. As they state in their mission statement “We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Rainer & Turban, 2008). Since Club IT serves as a nightclub, its primary clientele includes adults and young adults age 21 and over, or of legal drinking age. We live in a world that depends so heavily on technology and since Club IT is a small business, it uses an intranet structure. An intranet structure is one fit of Club IT however it lacks......

Words: 838 - Pages: 4

Club It

...Club IT: Part One XBIS/219 Ashley Wheeler Katherine Escobar March 4, 2012 Club IT is a nightclub that is owned and managed by Ruben Keys and Lisa Tejada. Working as musicians throughout college, both Ruben and Lisa had a comprehensive knowledge of the inner workings of clubs. The pair graduated with degrees in Business Administration and partnered up to open Club IT. The nightclub has undergone extensive remodeling which alluded customers to an atmosphere that is both dynamic and entertaining. Club IT is closed on Sundays; however, Tuesday through Thursday they have DJ’s that uses MP3 playlists that include a mixture of music from hip-hop, techno, and some Top 40’s. On Friday and Saturday, Club IT satisfies its customers with live music by some of the many bands it hires. Every month of the year, Club IT showcases a different type of musical act. For example, in January only local bands are hired and May is set aside for Country music. The building that houses Club IT is 6,000 square feet total. Club IT’s dance floor alone is 600 square feet which allows for enough room for everyone to dance comfortably. Club IT also has enough space for 220 customers to sit at either one of their 14 booths or 14 tables while resting their feet or enjoying one of their many appetizers and short order meals. There is a conveniently located bar that has four pouring stations to help ensure short waiting times The main mission at Club IT is to offer live music, DJ’s, dance space......

Words: 765 - Pages: 4

Club It

...Running head: CLUB IT University of Phoenix Club IT There are many clubs throughout America, especially, in San Diego, California. Although clubs come and go, there are only a few that are successful and are able to keep clienteles returning. One may ask? How did these clubs become successful? What were the things that these clubs did that is different? In order to understand how these clubs become successful, one must understand the importance of their mission statement, their clienteles, their resources, and be able to implement a strategic plan that will work--like the cost leadership strategy. As an intern for Club IT, the most important thing to remember is the owners’ mission statement. The mission statement is always a statement that is clear, consist, and straight to the point. The mission statement for Club IT is as follow: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Keys & Tejada, 2000). Here at Club IT, our main clientele are those amongst the community. We strive to connect with the community in an effort to understand their needs or want. There are numerous ways to connect to the community. In order to obtain the information on what people want or need, our main strategy is through word of mouth, flyers, or by ways of surveys. Word of mouth, flyers, or surveys is a great way to reach out to...

Words: 762 - Pages: 4