Honest Tea

In: Business and Management

Submitted By rbachega
Words 759
Pages 4
Human Resource Management
Assignment 1
Prof. David Penkrot

1. Honest Tea President Seth Goldman calls social responsibility a “mission-driven business.” What does he mean by this?
The company started out from a prospect what they were trying to do and how well they would proceed their mission to committed the company to their journey. That means when you have a business strategy (a mission to proceed), you bring different ideas and ways to achieve that goal. The pursuit of the company brought a good results increasing the profits of the organization. The Fair Trade certification practice can also be considerate as an organization with a mission driven focus. The first idea was to bring a fresh drink with all natural flavors and natural ingredients, and Honest tea started making their products from all the organic produces; not using any flavoring or corn syrup. In 1999, Honest tea was the first company to make an organic certified bottle of tea. The Honest tea brand brought into the market this all-natural product 100% organic certified, and investing in these products was a hit to the company. Nowadays, 58% of consumers prefer organic products over conventional products. This preference is particularly strong with those with a higher education and young adults. These who prefer organic foods, most of these people support local farmers’ markets, while the rest want to avoid exposure to contaminants in non-organic foods. Honest tea got all the categories; supporting local farms, avoiding toxins, environmental health and taste.

2. In what ways does the Honest tea brand claim to effect change? Are such goals too high for a drinks-related product? Or should all companies create similar platforms as part of their social responsibility? Honest tea can affect change in different ways. The organic certification is a great way to help the…...

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