Hwa Tai Food Industries Sdn Bhd

In: Business and Management

Submitted By maryamkamal
Words 3065
Pages 13
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HWA TAI FOOD INDUSTRIES SDN BHD: COMPANY BACKGROUND

* Hwa Tai Industries Berhad is one of the premier and longest established biscuit manufacturers in Malaysia. Established in 1962 and listed on the Stock Exchange Malaysia in 1992. * The company has two production plants in Malaysia. Hwa Tai registered office in Batu Pahat, Johor and headquartered in Selangor Darul Ehsan, Malaysia. Business principally engaged in manufacturing of confectionery. * Hwa Tai has grown to be one of the largest players in the biscuits industry in the country and produce a fine, wide range of superior quality biscuits. The product portfolio of the company includes cookies, biscuits, crackers, cakes, cream sandwich, and snacks * The company operates its business through three reportable business segments namely; 1. Manufacturing segment which is engaged in manufacturing of confectionery products 2. Trading segment is engaged in trading and distribution of its products 3. Other segment. * Hwa Tai has been successfully marketed domestically and internationally through Hwa Tai’s own vast and comprehensive distribution network. Hwa Tai biscuits are marketed under the brand name of "HWA TAI" and "LUXURY" * Out of 40% of company production exported internationally to countries such as China, Taiwan, Hong Kong, Singapore, Brunei, USA, Mauritius, Middle East, Papua New Guinea, Maldives, Nigeria and 28 other countries. * Locally, Hwa Tai products also can be found from small sundry shops to big hypermarkets, fast-food chains, airlines and other mass consumption industries * Hwa Tai's dedication to quality is further reinforced by using the most advanced state-of-the art machinery and processing techniques to produce premium biscuits with distinct flavours and tastes. * Hwa Tai has developed an internationally…...

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