International Business Expansion: Two Markets, One Product

In: Business and Management

Submitted By tibasky
Words 1881
Pages 8
Table of Contents

1. Executive Summary…………………………………………………………………………………………………5

2. Introduction…………………………………………………………………………………………………………….6

3. Overview of the company and product……………………………………………………………………7

4. Compare & Contrast………………………………………………………………………………………………..8

4.1 Political economy issues…………………………………………………………………………………….8
4.2 Cultural Issues……………………………………………………………………………………………………9
4.3 Entry Strategy…………………………………………………………………………………………………….9
4.4 Strategic Alliance……………………………………………………………………………………………….9
5. Analysis……………………………………………………………………………………………………………………10

6. Conclusion……………………………………………………………………………………………………………….11
7. References……………………………………………………………………………………………………………….12

TITLE: A case of international expansion of two markets and one product.

EXECUTIVE SUMMARY

Over the years, the nature and dynamics of Guysuco Company’s engagement with the overseas markets have gone through a shift. Overseas expansion and competiveness are increasingly dependent on firm level capabilities rather on its national traditional products. The process of globalization at Guysuco has led to the development of competitive capabilities which has brought about intense partnership and interaction with global corporations. Additionally, the emergence of computer and internet has led to advanced information technology where the world of business has resulted in emergence of new types of businesses and new ways of organizing it.

This 21st century has encountered rapid changes in the global economy. Every business will encounter growing pains and unexpected curves when venturing into international markets. Doing business overseas do require a variety of vendors and partners. In recent years, Companies in Guyana such as Guysuco are forced to take a strategic decision when thinking of expanding internationally. These…...

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