Is Your Soul for Sale?

In: Other Topics

Submitted By wulfy1
Words 3338
Pages 14
This year, Mercedes Benz is offering a new four-door sedan known as the CLA. They released commercials targeted for Super Bowl audiences that really caught my attention. Neither commercial is about the car's performance, ride comfort, or its gas mileage. Initially, I could not understand my attraction to the first commercial but then it hit me… nostalgia. It was hard to put my finger on because that nostalgia lay wrapped in a superficial layer of modernity. I found it entertaining and found that it conveyed a message to me. As for the second commercial, I was left a little confused and not very impressed. For the advertisers to hit the mark so clearly on one commercial but miss the mark so widely on the second, did not make sense. The commercial titled "Soul" begins in the timeworn French Quarter café, The Napoleon House, which according to their website got its name when, "Nicholas Girod, was mayor of New Orleans from 1812 to 1815. He offered his residence to Napoleon in 1821 as a refuge during his exile." just before his death in 1821, "Napoleon never made it, but the name stuck"(Unknown 2013). The dining room is filled with the primitive, Candomblé rhythm of the Rolling Stones' "Sympathy for the Devil", pouring in torrents from the early 1950s Seeburg Select-O-Matic jukebox, as the actor peers out a window admiring a billboard of the new Mercedes Benz CLA. Even though the main actor in the first commercial is a young man, I believe that it becomes part of the subtle message to an older, male audience. The non-descript young actor is neither overly handsome, nor difficult to look at. In fact, this actor is a blank canvas, onto which the viewer is intended to transpose himself. I believe that this is a commercial engineered mainly for my generation, or viewers older than I am who have fond memories of their twenties. In addition, the commercial is…...

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