Itc E-Choupal

In: Business and Management

Submitted By ashu21026
Words 979
Pages 4
By Group 9:
Pradeep Fernandes Shreya Shetty Jenniefer Dias Muneet Narang Navyesh Kambli P


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Choupal: Tradition About ITC Traditional supply chain Problems faced by traditional supply chain
Problems faced by traditional practices:

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Discuss the business benefits of echoupal Initiative Discuss the success factors for the ITC Initiative “E-choupal” What are the changes bought in the supply chain through echoupal? Role of samyojak What is the role of technology in their supply chain? Identify Key strategic intentions of the initiative

Choupal: Tradition
A village of Dahod, Bhopal in India’s central state of Madhya Pradesh was dominated by soybean workers.
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Followed traditional way of harvesting crops and selling in the local market. The word choupal is a Hindi word which constituted an informal assembly or a meeting place where knowledge could be shared and captured. About ITC:
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It is a large agricultural export business unit which comprised of various commodities. Two-third of its business consisted of soybean and its derivatives. MP was said to be the “soyabowl” where farmers contributed 4 million of India’s 5 million tons of soybean crop. 80% - soymeal ( high protein extract for poultry) 20% - edible oil (domestic purpose) Current value chain ITC was lagging behind compared to other commodities. Y.C Deveshwar – ITC chairman S.Shivakumar the Chief Executive pondered the choupal concept.

Traditional supply chain:

I) After harvest, farmers hauled their loads to closest mandi which was around 30 to 50kms.
II) Price discovery mechanism through auctioning.

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Auction process: Government appointed bidder sets the initial bid Then govt licensed bidders i.e commission agents (CA) bid upwards until the crop was sold. After auction, transaction was between…...

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