Jenson Shoes Case Analysis

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ORBR CASE ANALYSIS

JENSON SHOES

By Group Y2, Anup Dutta (14F508) Rashmi Ramchandani (14F541) Shrey Jindal (14F544) Teja Malneedi (14F553) Thulasi Srinivasan (14F554)
PROBLEM STATEMENT:
In what ways can Jane Kravitz, Strategic Marketing Manager at Jensen Shoes, get one of her staff members Lyndon Brooks, to complete the strategic performance objective on time.
PRIMARY ISSUE:
Jane Kravitz, after being in the staff position for 18 months was given the job of Strategic Marketing Manager for casual wear, which was important to her career development. Her roles and responsibility involved completion of preparation of a comprehensive marketing plan targeting the casual wear section of Jenson Shoes. Jane Kravitz practiced the Open Door Policy that was followed by the organization.
Following the reorganization, she was assigned 3 staff members. One of her staff members, Lyndon Brooks was not interested in his new role. Lyndon was evading the assigned task due to his lack of motivation. Completion of task was of utmost importance, as it reflected on her role as a manager. Also, the performance bonus of both Lyndon and Jane was dependant on the successful delivery of the strategic performance objectives (marketing plan).
SWOT ANALYSIS:

AREAS OF CONCERN
The areas of concern can be divided into the following categories:
1) BEHAVIOURAL ISSUES:
1) Both the VP of…...

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