Jm Smucker Company

In: Business and Management

Submitted By crice9
Words 5194
Pages 21
The J.M. Smucker Company, More Than Jams and Jellies
Cynthia Rice, Kristina Lochner, and Mary Renz
University of Central Oklahoma
April 4, 2011

The history of the J.M. Smucker Company is reviewed and demonstrates the evolution of the company. Business strategies and the importance of business intelligence systems are examined, concerning how the company conducts business. The company's growth processes resulting from acquisitions and brand awareness are reviewed. Innovative plans implemented continually within the company are mentioned. The importance of people is stressed throughout the company and in the public eye. The J.M. Smucker Company continues to hold fast to the same values that the company began with over one hundred years ago.

The J.M. Smucker Company Although the J.M. Smucker Company (SJM) began by selling its apple cider, for many years now it has been well known for its jams and jellies. Today, however, the company has expanded into several other markets within the food industry. They have continued to grow through acquisitions and name brand awareness. The company has a strong vision and holds to its moral ideals and values throughout its business activities. Smucker's continually develops new product ideas to expand its peanut butter and jelly market. Additionally, the J.M. Smucker Company remains the leading producer of jam and jellies and is known for its quality products.
Jerome Monroe Smucker established the J.M. Smucker Company in 1897 as a cider mill in a small community in Orrville, Ohio about an hour south of Cleveland. Interestingly, Smucker's apples used for cider came from an orchard that had been originally planted by Johnny Appleseed (John Chapman) himself. However, due to the cyclical nature of apples, Jerome needed to find another source of revenue that would enable earnings…...

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