Joe Salatino

In: Business and Management

Submitted By hollywoodbarbie
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Week 4/Assignment 2 | [Type the document subtitle] | | Shaneil white | | Bess | 1/30/2013 | |

Great Western Supply, a division of Great North American Companies, offers a wide variety of promotional and marketing equipment. Operational for more than 35 years, GNAC serves numerous industries, including automotive facilities, bank and credit unions, day care, fire departments, funeral homes, hospitals, insurance and law firms, nonprofit agencies, post offices, and schools (NGA). The companys products include adhesive cubes and notes, apparels, auto accessories, plastic and paper bags, backpacks and totes, calendars, candy and food items, clocks, watches, coloring books, desk items, drink ware, flashlights and novelties, and sports items (NGA). It also offers household items, key tags, magnets, pencils and pens, stickers, static clings, decals, pins, stress relievers, and tools and measuring equipment. Additionally, Great Western provides arts and crafts and office supplies and computer-related products. The company is located in Farmers Ranch, Texas. One of the popular incentives that the company offers the employees is the blue light signal (NGA) . This is when the rotating blue light signals that a sale is on, and for the next hour the employees are able to take advantage of the great deals.
Many of the employees of the company earn anywhere from 60,000 to 100,000 a year (NGA). This is remarkable. The employees earn commission from the sale calls they make during a giving day. The CEO also contributes daily to the profits of the company by making anywhere from 20 to 25 calls per day which receives 5 to 12 percent of the list price, depending on the merchandise (NGA). The key to success at this company is establishing a good relationship with the customer. This requires special skills that the employee has mastered. One tactic used is…...

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