In: Business and Management

Submitted By michaelmiyagi
Words 450
Pages 2
Michael Weldon
Lululemon Case

With the very innovation-nurturing and communal set of values, Lululemon is able to perform very well in their industry. It is clear that much of the credit is due to the way the company is run, and the principles that it was established on. Their “manifesto” proved to be very inspiring and it is easy to see how any given employee within the company shows up to work every day ready to produce. The company encourages the establishment of goals by employees at any level of the company, and the executives really seem to value these goals no matter how low on the company ladder an employee is. The ability of the company to make all levels of workers feel so appreciated definitely reciprocates in the productivity of these employees. Also, the incorporation of a small percentage, 20%, of their pay coming from commission and the ability to lower in-store costs helps maintain the entrepreneurial spirit amongst the company. As Day takes over, she should first take a closer look at the attempts to enter the American markets. It was clear that the prior CEO did not succeed in establishing stores in the U.S., and his outlook on the expansion was too short term. It is time for Day to carefully observe the trends of the new markets and closely examine potential locations. Having another experience full of such big losses would not be good for the expanding company. It is important that Day brings the company back to the values and standards that they held not too long ago. Meers seemed to be a good leader, but his operational and decision making methods were not aligned with the way that Lululemon had done things, and will continue to do things in the future. It is important that the innovative spirit at Lululemon remain. The company started with a bright idea, and it continues to be ran based on creativity inducing values. Day must be sure…...

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...Case #6 Back ground of Lululemon: They are a company that designs and retails athletic clothing. They produce fitness pants, shorts, tops and jackets for yoga , dance , running, and general fitness. Lululemon serves customers globally through on line and retail stores. They sell high quality product with high prices compare to other retail stores. They have market in North America, Canada, New Zealand and Australia. Chip Wilson open and design/ yoga studio in 1998 in Vancouver, British Columbia 1. What is the company vision/ mission and objective? * Vision: The store to be community hub where people could learn and discuss the physical aspects of healthy living form yoga and diet to running and cycling, plus the yoga related mental aspects of living powerful life of possibilities. (Not just selling the products to the customers. Their goals is to let the customers discuss about their physical activities to have a healthier life and wearing their product to exercise. ) * Mission : one of the providing people with the components for living a longer, healthier, and more life. (The purpose of its present business is distinctive community based strategy that enhances the brand and reinforces guest loyalty. The components giving to people help them exercise and become fit with stylish sport wear from Lululemon) * Objective: Assembled a management team with a mix of retail , design , operations, product sourcing, and marketing experience form such leading apparel...

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