Management Essay

In: Business and Management

Submitted By hoyadori
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Table of Contents 1. Introduction 2 2. SWOT Analysis 2 3. 4 Functions of Management 2 3.1 Planning 2 3.2 Organising 2 3.3 Leading 2 3.4 Controlling 2 4. Analysis & Conclusion 2 5. Recommendations 3 6. References (at least 5 references) 3

1. Introduction

Nike is the world’s leading athletic footwear, equipment, apparel and accessories company. Nike dedicates to inspire every athlete to reach his or her best potential. Nike’s co-founder, Bill Bowerman saw many possibilities that human could achieve through sports. Nike believes in “bringing inspiration and innovation to every athlete in the world”. Nike also believes that as long as as you have a body, you are an athlete.

Bill Bowerman and Phil Knight founded the company in January 1964 as Blue Ribbon Sports, and it became Nike, Inc officially in May 1971. “Nike markets its own products under its own brands, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse.” (Nike, Inc)

As of today, Nike has employed more than 44,000 people worldwide. And in year 2010, the brand alone was worth $10.7 billion, which makes it the most valuable brand among the industry. (Schwartz, 2010)

The aim of this management report is to focus and analyze solely on Nike regarding its current attractiveness in the athletic apparel industry and to provide recommendations if Nike should continue its business expansion.

2. SWOT Analysis

Strengths | Weaknesses | 1. Global BrandNike is a brand that is known worldwide, and people know that their products are mainly related to athletics wear. It is also listed as the world’s top 100 global brands 2013. (Interbrand, 2013)2.…...

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